Top Marketing Flashcards - Page 4 by ProProfs

Marketing-Chapter 1

Cards: 30| Attempts: 0| Last updated: Sep 16, 2015

Marketing

A Process By Which Companies Create Value For...

Strategy

Long Term

Needs 3 Types Of Needs And Examples

States Of Deprivation Physical-food, Cloth...

Wants

The Form That Needs Take As They Are Shaped B...

Marketing-Chapter 3

Cards: 14| Attempts: 0| Last updated: Sep 16, 2015

Micro Factors

Factors Close To The Firm, As A Result, The F...

Micro Factor: The Company

Manufacturing/resource Allocation Mission C...

Micro Factor: The Suppliers

Supplier Capabilities Contractual Obligation...

Micro Factor: Intermediaries

Distribution Firms Services Agencies Financ...

Marketing-Chapter 4

Cards: 31| Attempts: 0| Last updated: Sep 16, 2015

Marketing Information Systems

Consists Of People, Equipment And Procedures ...

How To Assess Marketing Information Needs

Assess The Info Needs Develop Needed Info A...

What Does Marketing Information Systems Provi...

Provides Information To The Company's Marketi...

Where Can Marketers Obtain Data From

Internal Data Marketing Intelligence Market...

Marketing-Chapter 5

Cards: 21| Attempts: 0| Last updated: Sep 16, 2015

Consumer Behavior

Buying Behavior Of Final Consumers-individual...

Consumer Market

Refers To All Of The Personal Consumption Of ...

Cultural Factors

Buyers Culture, Subculture Or Social Class

Social Factors

Reference Groups, Family, Roles And Status

Pdt Prep

Cards: 64| Attempts: 0| Last updated: Sep 23, 2015

What Are The Default User Roles?

MASS:Marketing UserAdminSalesSales Manager

What Are The User Role Security Limits?

Max Number Of Emails A User Can SendMax Numbe...

True/False: Marketing Users Can Only Import P...

True

True/False: Marketing Users Have Access To Se...

True They Can See The Users And Groups B...

Marketing Chapter 4

Cards: 20| Attempts: 0| Last updated: Sep 17, 2015

Casual Research

Marketing Research To Test Hypotheses About C...

Commercial Online Databases

Computerized Collections Of Info Available Fr...

Customer Insights

Fresh Understanding Of Customers And The Mark...

Customer Relationship Management

Managing Detailed Info About Individual Custo...

Marketing Final Multiple Choice Ch's 5-6

Cards: 19| Attempts: 0| Last updated: Sep 22, 2015

Type Of Competition, Economic Regulations, An...

The Business Environment

Effective Marketing Information

Reduces The Risk Of Decision Making

What Is The First Step A Business Usually Tak...

Indentify The Types Of Information Needed

The Most Important Performance Measure For A ...

To Compare Actual Performance With Expected O...

Marketing Test 1

Cards: 73| Attempts: 0| Last updated: Sep 22, 2015

Marketing

The Process By Which Companies Create Value F...

Needs

The State Of Felt Deprivation. Including Basi...

Wants

Are The Form Human Needs Take As They Are Sha...

Demands

Human Wants That Are Backed By Buying Power. ...

Marketing Ch5

Cards: 28| Attempts: 0| Last updated: Sep 18, 2015

The Buying Behavior Of Final Consumers Indivi...

Consumer Buyer Behavior

All The Indiviiduals And Households That Buy ...

Consumer Market

The Set Of Basic Values, Perceptions,wants, A...

Culture

A Group Of People With Shared Value Systems B...

Subculture

Marketing Test 3 - Chapter 12

Cards: 26| Attempts: 0| Last updated: Sep 22, 2015

Changes Relating To The Sensory Appeal Of A P...

Aesthetic Modifications

The Person Responsible For A Single Brand

Brand Manager

Evaluating The Potential Impact Of A Product ...

Business Analysis

Refining And Finalizing Plans And Budgets For...

Commercialization

Marketing Chapter 3

Cards: 17| Attempts: 0| Last updated: Sep 18, 2015

ENVIRONMENTAL SCANNING

The Process Of Continually Acquiring Info On ...

SOCIAL FORCES

Forces Of The Environment That Include The De...

DEMOGRAPHICS

The Study Of The Characteristics Of A Human P...

CULTURE

The Set Of Values, Ideas, And Attitudes That ...

Marketing Ch. 11

Cards: 58| Attempts: 0| Last updated: Sep 18, 2015

Product Life Cycle

Describes The Stages A New Product Goes Throu...

Trial

The Initial Purchase Of A Product By A Consum...

Primary Demand

The Desire For The Product Class Rather Than ...

Selective Demand

The Preference For A Specific Brand

Marketing Test 2 - Chapter 8

Cards: 19| Attempts: 0| Last updated: Sep 22, 2015

Individuals, Organizations, Or Groups That Pu...

Business Market

Individuals And Business Organizations That P...

Producer Markets

Intermediaries That Buy Finished Goods And Se...

Reseller Markets

Federal, State, County, Or Local Governments ...

Government Market

Marketing Ch. 9

Cards: 25| Attempts: 0| Last updated: Sep 18, 2015

Market Segmentation

Involves Aggregating Prospective Buyers Into ...

Market Segments

Are The Relatively Homogeneous Groups Of Pros...

Product Differentiation

Involves A Firm Using Different Marketing Mix...

Effect Market Segmentation Does 2 Key Things:

Forms Meaningful Groupings And Develops Speci...

Marketing 303 Test

Cards: 7| Attempts: 0| Last updated: Sep 23, 2015

What Are The Three Characteristics Of Consume...

How Consumers Differentiate Between Products ...

What Is Buyer Behaviour?

Processes Involved When Individuals Or Groups...

What Is Perception?

Your Reality, But May Be Different To Your Ne...

What Are The Steps Involved In Perception?

Begins With ExposureAttention Occurs When The...

Marketing Ch. 10

Cards: 56| Attempts: 0| Last updated: Sep 18, 2015

Product

Good, Service, Or Idea Consisting Of A Bundle...

Good

Has Tangible Attributes That A Consumer's Fiv...

Nondurable Goods

An Item Consumed In One Or A Few Uses.Ex: Foo...

Durable Goods

An Item That Usually Lasts Over Many Uses, Su...

IB Unit 4 The Role Of Marketing

Cards: 106| Attempts: 0| Last updated: Sep 16, 2015

Refers To A Review Of A Firm’s Current Ma...

Marketing Audit

Reers To The Main Elements As A Firm’s Ma...

Marketing Mix

Rfers To The Document Outlining A Firm’s Ma...

Marketing Plan

Ay Medium- To Long- Term Plan For Achieving T...

Marketing Strategy

Integrated Marketing Communications (Chap. 12)

Cards: 6| Attempts: 0| Last updated: Sep 22, 2015

The Concept Of IMC

-communication-process Of Sending And Receivi...

The Message Sender

Sender Needs To Have: 1) Expertise2) Trustwor...

Encoding

-translating A Message Into Terms Easily Unde...

Message Characteristics

-one Sided Message-message That Presents Only...

Marketing Final Ch. 20

Cards: 14| Attempts: 0| Last updated: Sep 22, 2015

A Basic, Long-term Pricing Framework That Est...

Price Strategy

A Pricing Policy Whereby A Firm Charges A Rel...

Penetration Pricing

Charging A Price Identical To Or Very Close T...

Status Quo Pricing

An Agreement Between Two Or More Firms On The...

Price Fixing

Marketing Test 4 - Chapter 17

Cards: 24| Attempts: 0| Last updated: Sep 22, 2015

An Attempt To Incite Publicity And Public Exc...

Buzz Marketing

The Limit On The Volume Of Information A Comm...

Channel Capacity

Converting Meaning Into A Series Of Signs Or ...

Coding Process

A Sharing Of Meaning Through The Transmission...

Communication