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Related Flashcards
Related Topics
Cards In This Set
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ENVIRONMENTAL SCANNING
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The process of continually acquiring info on events occurring outside the org. to identify and interpret potential trends
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SOCIAL FORCES
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Forces of the environment that include the demographic characteristics of the population & its values
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DEMOGRAPHICS
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The study of the characteristics of a human population. Include pop. size, growth rate, gender, marital status, ethnicity, income...
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CULTURE
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The set of values, ideas, and attitudes that are learned and shared among members of a group
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MULTICULTURAL MARKETING
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Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians
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ECONOMY
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Pertains to the income, expenditures, and resources that affect the cost of running a business and household
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VALUE CONSCIOUSNESS
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The concern for obtaining the best quality, features, and performance of a product or service for a given price
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MARKETSPACE
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An information-and-communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings
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ELECTRONIC COMMERCE
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Any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services
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INTRANET
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An internet/Web-based network used within the boundaries of an org.
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EXTRANET
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Uses internet-based technologies, permit communication b/w a company and its supplier, distributors, and other partners
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COMPETITION
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Alternative firms that could provide a product to satisfy a specific market's needs
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BARRIERS TO ENTRY
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Business practices or conditions that make it difficult for new firms to enter the market
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REGULATION
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Restrictions the provincial and federal laws place on business w/ regard to the conduct of its activities
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COMPETITION ACT
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The key legislation designed to protect competition and consumers in Canada
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