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Related Flashcards
Related Topics
Cards In This Set
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Individuals, organizations, or groups that purchase a specific kind of product for resale, direct use in producing other products, or use in general daily operations
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Business Market
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Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations
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Producer Markets
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Intermediaries that buy finished goods and sell them for a profit
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Reseller Markets
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Federal, state, county, or local governments that buy goods and services
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Government Market
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An arrangement related to business marketing in which organizations agree to buy from one another
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Reciprocity
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An organization's initial purchase of an item to be used to perform a new job or solve a new problem
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New-Task Purchase
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A routine purchase of the same products under approximately the same terms of sale by a business buyer
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Straight Rebuy Purchase
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A new-task purchase that is changed on subsequent orders or when the requirements of a straight rebuy purchase are modified
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Modified Rebuy Purchase
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Demand for business products that stems from demand for consumer products
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Derived Demand
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Demand that is not significantly altered by price increase or decrease
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Inelastic Demand
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Demand involving the use of two or more items in combination to produce a product
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Joint Demand
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The purchase behavior of producers, government units, resellers, and institutions
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Business (Organizational) Buying Behavior
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The people within an organization who make business buying decisions
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Buying Center
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The evaluation of each component of the potential purchase
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Value Analysis
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A formal, systematic evaluation method of potential vendors
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Vendor Analysis
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