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Related Flashcards
Related Topics
Cards In This Set
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Consumer behavior
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Buying behavior of final consumers-individuals and households who buy goods and services for personal consumption
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Consumer market
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Refers to all of the personal consumption of final consumers
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Cultural factors
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Buyers culture, subculture or social class
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Social factors
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Reference groups, family, roles and status
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Personal factors
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Age and life stage, occupation, $ situation, life-style, personality/self-concept
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Psychological factors
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Motivation, perception, learning, beliefs/attitudes
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Culture
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Learned values, perception, wants, behavior from family
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Subculture
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Groups of people within a culture with shared value systems based on common life experiences
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Social classes
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Society's relatively permanent and ordered divisions whose members share similar values, interests and behaviors
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Aspirational groups
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Groups you choose to be a part of
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Reference groups
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Groups that form a comparison or reference in forming attitudes or behavior
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Motive
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A need that is sufficiently pressing to direct the person to seek satisfaction
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Perception
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The process by which people select, organize and interpret information to form a meaningful picture of the world from 3 processes
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Selective attention
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The tendency for people to screen out most of the info to which they are exposed
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Selective distortion
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The tendency for people to interpret information in a way that will support their beliefs
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