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Related Flashcards
Related Topics
Cards In This Set
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An attempt to incite publicity and public excitement surrounding a product through a creative event
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Buzz Marketing
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The limit on the volume of information a communication channel can handle effectively
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Channel Capacity
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Converting meaning into a series of signs or symbols
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Coding Process
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A sharing of meaning through the transmission of information
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Communication
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The medium of transmission that carries the coded message from the source to the receiver
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Communications Channel
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Converting signs or symbols into concepts and ideas
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Decoding Process
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The receiver's response to a decoded message
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Feedback
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Coordination of promotion and other marketing efforts for maximum informational and persuasive impact
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Integrated Marketing Communications
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Communication through the movement of head, eyes, arms, hands, legs, or torso
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Kinesic Communication
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Anything that reduces a communication's clarity and accuracy
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Noise
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Promotion that informs consumers about a new product
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Pioneer Promotion
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Demand for a product category rather than for a specific brand
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Primary Demand
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The strategic location of products or product promotions within entertainment media content to reach the product's largest market
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Product Placement
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Communication to build and maintain relationships by informing and persuading one or more audiences
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Promotion
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A combination of promotional methods used to promote a specific product
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Promotion Mix
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