Top Marketing Flashcards - Page 5 by ProProfs

Marketing Quiz #2

Cards: 78| Attempts: 0| Last updated: Sep 30, 2015

Product

Everything, Both Favorable And Unfavorable, T...

Business Product (industrial Product)

A Product Used To Manufacture other Goods O...

Consumer Product

A Product Bought To Satisfy An Individual's P...

Convenience Product

A Relatively Inexpensive Item That Merits Lit...

Marketing Test 3 - Chapter 16

Cards: 53| Attempts: 0| Last updated: Sep 22, 2015

Intermediaries That Represent Either Buyers O...

Agents

The Physical Elements In A Store's Design Tha...

Atmospherics

The Use Of Machines To Dispense Products

Automatic Vending

Intermediaries That Bring Buyers And Sellers ...

Brokers

Marketing Chapter 7

Cards: 21| Attempts: 0| Last updated: Sep 18, 2015

The Marketing Of Goods And Services To Indivi...

Business Marketing

The Use Of The Internet To Facilitate The Exc...

Business-to-business Electronic Commerce

A Measure Of A Web Site's Effectiveness; Calc...

Stickiness

Discuss The Role Of Relationship Marketing An...

Relationship Marketing Entails Seeking And Es...

Marketing 2150 Final

Cards: 15| Attempts: 0| Last updated: Sep 17, 2015

Monetary & Non-Monetary Pricing

>Price ...

Retailing Hypthesis & Cycle

The More Retailers That Entre The Market, The...

Supply Chain

Includes All Firms That Engage In Converting ...

Future Of Retailing

>Demographocs>Technology>Geography/G...

Customer Relationship Marketing

Cards: 50| Attempts: 0| Last updated: Sep 16, 2015

Customer Lifetime Value

The Sum Of Discounted Cash Flows From A Custo...

Three LTV Analysis

Simple LTV, LTV With Retention Rate, And Fore...

Forecasted Customer Lifetime Value

An Alternative Method For Valuing Customers T...

Discount Rate:

Time-value Of Money ( Future Revenue Is Worth...

Global Marketing Chapter 5

Cards: 20| Attempts: 0| Last updated: Sep 22, 2015

: Supreme And Independent Political Auth...

Sovereignty:

The Possibility Of A Change In A C...

Political Risk:

governmental Action To Dispossess ...

Expropriation:

No Compensation Is Provided While ...

Confiscation:

Marketing Chapter 15

Cards: 26| Attempts: 0| Last updated: Sep 17, 2015

Integrated Marketing Communications (IMC)

Coordination Of Promotional Efforts For Maxim...

Branded Entertainment

Branded Content, Which Includes Product Place...

Communication

A Sharing Of Meaning

Source

A Person, Group, Or Organization With A Meani...

Marketing Test 2 Chapter 5

Cards: 21| Attempts: 0| Last updated: Sep 17, 2015

Behavior Of Individuals And Households That B...

Consumer Buying Behavior

All Individuals And Households Who Buy Produc...

Consumer Market

2 STEP Consumer Behavior Process

1. Consumer Makes Purchase2. Consumer Uses Or...

Marketing And Other Stimul Enter The Buyer's ...

Stimulus Response Model

Marketing Test 3 - Chapter 15

Cards: 37| Attempts: 0| Last updated: Sep 22, 2015

The Dominant Leader Of A Marketing Channel Or...

Channel Captain

The Ability Of One Channel Member To Influenc...

Channel Power

The Time Needed To Complete A Process

Cycle Time

The Decisions And Activities That Make Produc...

Distribution

Marketing Chapter 1

Cards: 22| Attempts: 0| Last updated: Sep 18, 2015

Marketing

The Process By Which Companies Create Value F...

Needs

State Of Felt Deprivation

Wants

The Form Human Needs Take As Shaped By Cultur...

Demands

Human Wants That Are Backed By Buying Power.

Marketing Ch. 16

Cards: 54| Attempts: 0| Last updated: Sep 18, 2015

Logistics

Activities That Focus On Getting The Right Am...

Logistics Management

The Practice Of Organizing The Cost-effective...

Logistics Deals With Decisions Needed To Move...

Flow Of The Product

Logistic Decisions Have To Be Made In A...

Cost-effective Manner

Marketing Ch. 15

Cards: 62| Attempts: 0| Last updated: Sep 18, 2015

Marketing Channel

Consists Of Individuals And Fims Involved In ...

Transactional Function

Involves Buying, Selling, And Risk Taking Bec...

Logistical Function

Evident In The Gathering, Storing, And Disper...

Facilitating Function

Assist Producers In Making Goods And Services...

Marketing Ch. 14

Cards: 48| Attempts: 0| Last updated: Sep 18, 2015

Skimming Price

Setting The Highest Initial Price That Custom...

Penetration Pricing

Setting A Low Initial Price On A New Product ...

Prestige Pricing

Setting A High Price So That Quality- Or Stat...

Price Lining

A Firm That Is Selling Not Just A Single Prod...

Marketing Final

Cards: 43| Attempts: 0| Last updated: Sep 22, 2015

Marketing

- &nbs...

Metamarket

A Cluster Of Complimentary Goods And Serv...

Metamediaries

Assists Buyers To Move Seamlessly Through...

Marketer

Someone Who Seeks A Response (attention, A P...

MKT 300 Exam 1

Cards: 30| Attempts: 0| Last updated: Sep 28, 2016

Marketing Mix

Product, Price, Promotion, Place (4 P’s...

Marketing Concept

Value -> Customer Relationships -> Cust...

Marketing Management Philosophies

Production: Focus On Internal Efficiency Sale...

Market Orientation

(gather Marketing Info, Disseminate Knowledge...

Consumer Behavior Exam 2

Cards: 51| Attempts: 0| Last updated: Sep 22, 2015

Cognitive DecisionmakingCompensatory Model ...

-Process By Which C...

Direct Or Imagined ExperienceReasoning By Ana...

-Using Actual Experience Or Imagining What T...

Social Identity-based Attitude Generation ...

-The Way That Consumers View Their Own Socia...

Classical ConditioningInstrumental/Operant Co...

-Producing A Response To A Stimulus By Repeat...

SERVICES MARKETING 2nd EXAM REVIEW

Cards: 69| Attempts: 0| Last updated: Sep 16, 2015

Provider Gap 2

Gap Between Customer-driven Service Designs A...

Risks Of Relying On Words Alone To Describe S...

Over Simplification, Incompleteness, Subjecti...

Types Of New Services

Major Or Radical Innovations, Start-up Busine...

New Service Development Process (Front-end Pl...

Business Strategy Development Or Review--New ...

MKT 3010 Flash Cards Exam

Cards: 115| Attempts: 0| Last updated: Sep 17, 2015

The Benefits A Customer Receives From Buying ...

Value

The Activity, Set Of Institutions, And Proces...

Marketing

Buyers, Sellers, Or Investors In A Company, C...

Stakeholders

The Ultimate User Of A Good Or Service

consumer

Marketing 301 Final Exam Part 1

Cards: 35| Attempts: 0| Last updated: Sep 22, 2015

Why Is Marketing Important?

It Stresses The Importance Of Delivering Genu...

Marketing Concept

The Idea That An Organization Should 1) Striv...

Marketing Orientation

Focuses Its Efforts On 1) Continuously Collec...

Marketing's First Task

Discovering And Satisfying Needs

EXAM 1 For Marketing Class Monday

Cards: 87| Attempts: 0| Last updated: Sep 18, 2015

1A) What Is Marketing?

It Is An Organizational Function & A Set ...

1B) What Is Marketing All About?

It Is About Satisfying All Stakeholder's Need...

1C) What Is Customer Relationship Management ...

A Strategy That Involves Systematically Track...

1D) What Is The Objective Of Relationship Mar...

It Emphasizes On Consumer Retention & Con...