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Related Flashcards
Related Topics
Cards In This Set
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Micro factors
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Factors close to the firm, as a result, the firm should have control...should not dramatically alter business!
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Micro factor: the company
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Manufacturing/resource allocation
mission
communication w/ all levels of management
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Micro factor: the suppliers
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Supplier capabilities
contractual obligations
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Micro factor: intermediaries
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Distribution firms
services agencies
financial services
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Micro factor: customers
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Customers
businesses
government
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Micro factor: competitors
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Who are the competitors?
how to petition against competition
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Micro factor: publics, "potential" interest
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Financial, general, media
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Macro factors
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Larger external influences that the organization has little or no control over
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Macro factor: demographics
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Baby boomers
generation x
changes regarding family, population, workforce
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Macro factor: economy
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Changes in income
engel's law-how people shift their spending between food, housing, transport., as income rises
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Macro factor: natural
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Shortages of natural resources
increased government intervention
green marketing
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Macro factor: technological
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+/- effects
planned obsolete
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Macro factor: political
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Consumer products safety act
childrens television act
do not call implementation
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Macro factor: culture
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Values, beliefs, customs, norms
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