+
Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
|
The buying behavior of final consumers individuals and households that buy goods and services for personal consumption
|
Consumer buyer behavior
|
|
All the indiviiduals and households that buy or acquire goods and services for personal consumption
|
Consumer market
|
|
The set of basic values, perceptions,wants, and behaviors learned by a member of society from family and other important instiutions
|
Culture
|
|
A group of people with shared value systems based on common life experiences and situations
|
Subculture
|
|
Relatively permanent and ordered divisons in a society whose members share similar values interests and behaviors
|
Social class
|
|
Two or more people who interact to accomplish individual or mutual goals
|
Groups
|
|
Person within a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
|
Opinion leader
|
|
Online social communities blogs social networking websites or even virtual worlds where people socialize or exchange information and opinions
|
Online social networks
|
|
A persons patter of living as expressed in his or her activities interests and opinions
|
Lifestyle
|
|
The unique psychological characteristics that distinguish a person or group
|
Personality
|
|
A need that is sufficiently pressing to direct the person to seek satisfaction of the need
|
Motive
|
|
The process by which people select organize and interpret information to form a meaningful picture of the world
|
Perception
|
|
Changes in an individuals behavior arising from experience
|
Learning
|
|
A descrptive thought that a person holds about something
|
Belief
|
|
A persons consistently favorable or unfavorable evaluations feelings and tendencies towards and object or idea
|
Attitude
|
