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Related Flashcards
Related Topics
Cards In This Set
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Changes relating to the sensory appeal of a product
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Aesthetic Modifications
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The person responsible for a single brand
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Brand Manager
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Evaluating the potential impact of a product idea on the firm's sales, costs, and profits
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Business Analysis
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Refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product
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Commercialization
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Seeking a sample of potential buyers' responses to a product idea
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Concept Testing
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The degree to which a product has the same level of quality overtime
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Consistency of Quality
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Human or mechanical efforts or activities that add value to a product
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Customer Services
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Changes affecting a product's versatility, effectiveness, convenience, or safety
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Functional Modifications
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Seeking product ideas to achieve organizational objectives
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Idea Generation
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The amount of quality of product possesses
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Level of Quality
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Development of product that is closely related to existing products in the line but is designed specifically to meet different customer needs
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Line Extension
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The person responsible for managing the marketing activities that serve a particular group of customers
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Marketing Manager
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A seven-phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test marketing, and commercialization
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New-product Development Process
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Eliminating a product from the product mix when it no longer satisfies a sufficient number of customers
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Product Deletion
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How a product is conceived, planned, and produced
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Product Design
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