Cards: 26|
Attempts: 1|
Last updated: Sep 17, 2015
What Is A Graphic Description Of A Process, S...
Business Process Model
Which Type Of Model Represents The Current St...
As-Is Process Model
What Does BPR Assume About The Current Proces...
Current Process Is Irrelevant Curr...
What Is The Analysis And Redesign Of Workflow...
Business Process Reengineering
Cards: 21|
Attempts: 1|
Last updated: Sep 22, 2015
Market Segmentation
Involves Aggregating Prospective Buyers Into ...
Market Segments
Relatively Homogenous Groups Of Prospective B...
Effective Marketing Does Two Things..
Forms Meaningful Groupingsdevelops Specific M...
Marketing Segmentation Links
1. Identify Market Needs2. Link Needs To Acti...
Cards: 14|
Attempts: 1|
Last updated: Sep 22, 2015
Electronic Media That Function Using Digital ...
Digital Media
Uses All Digital Media, Including The Interne...
Digital Marketing
The Strategic Process Of Distributing, Promot...
E-Marketing
The Ability Of A Market To Identify Customers...
Addressability
Cards: 27|
Attempts: 1|
Last updated: Sep 22, 2015
Merchandising Businesses Take Raw Materials A...
False
Businesses That Do Not Use The Marketing Conc...
True
In The Past Businesses Expected Customers To ...
True
When The Marketing Concept Was Adopted Market...
False
Cards: 19|
Attempts: 1|
Last updated: Sep 17, 2015
Promotion
:
Communicating Information Between ...
Personal Selling
1) Involves Direct S...
Mass Selling (2 Types Of Mass Selling Are...
1) Comm...
Advertising
A) It
Is T...
Cards: 40|
Attempts: 1|
Last updated: Sep 22, 2015
The Manner In Which A Salesperson Contacts A ...
Approach
A Sum Of Money Given To A Reseller For Each U...
Buy-back Allowance
A Temporary Price Reduction To Resellers For ...
Buying Allowance
A Promotion That Allows Buyers To Pay Less Th...
Cents-off Offer
Cards: 11|
Attempts: 1|
Last updated: Sep 17, 2015
Dividing A Market Into Distinct Groups With D...
Market Segmentation
3 Steps In Marketing
1. Market Segmentation2. Target Marketing3. M...
Behavior Segmentation Variables
Occasions, Benefits, User Status, User Rates,...
Key Is The "best" Fit Between Organizations R...
Target Marketing
Cards: 16|
Attempts: 1|
Last updated: Sep 18, 2015
Marketing Environment
The Actors And Forces Outside Marketing That ...
Microenvironment
The Actors Close To The Company That Affect I...
Macroenvironment
The Larger Societal Forces That Affect The Mi...
Marketing Intermediaries
Firms That Help The Company To Promote, Sell,...
Cards: 60|
Attempts: 1|
Last updated: Sep 16, 2015
___is Defined As A Social And Mangerial Proce...
Marketing
___refers To Sellers Being Preoccupied With T...
Market Myopia
___are Key Building Blocks For Developing And...
Customer Value And Customer Satisfaction
Henry Ford's Philosphy Was To Perfect The Mod...
Production Concept
Cards: 20|
Attempts: 1|
Last updated: Sep 18, 2015
People Or Organizations With Needs Or Wants A...
Market
A Subgroup Of People Or Organizations Sharing...
Market Segment
The Process Of Dividing A Market Into Meaning...
Market Segmentation
Characteristics Of Individuals, Groups, Or Or...
Segmentation Bases (variables)
Cards: 53|
Attempts: 1|
Last updated: Sep 18, 2015
Types Of Needs
■Utilitarian Needs
■Hedonic Needs
■Utilitarian Needs
–
Satisfied When Purchases Accomplish A Specifi...
■Hedonic Needs –
Satisfied When Purchases Accomplish A Need Fo...
■Stimulation
NEx: Background Mu...
Hedonic
Needs That Retailers Can Satisfy
Cards: 13|
Attempts: 1|
Last updated: Sep 18, 2015
Problem Recognition, Search, And Decision Mak...
Step 1: Problem RecognitionStep 2: Informatio...
Consumer’s Actual State
Need Recognition: (e.g. Depleted Product And/...
Consumer’s Ideal State
Opportunity Recognition: Exposure To Better Q...
Internal Information Search
Internal Search For Brands & Info → Inc...
Cards: 42|
Attempts: 1|
Last updated: Sep 16, 2015
Middlemen
A Business Firm That Renders Services Directl...
Distribution Channels
People And Firms Involved In The Transfer Of ...
Producer > Consumer
No Middleman, Door To Door. Shortest, Simples...
Producer > Retailer > Consumer
Example) Walmart
Cards: 10|
Attempts: 0|
Last updated: Aug 9, 2018
Marketing Benefits
The Motivations Each Segment Has For Buying Y...
Marketing Mix
The ‘five Ps’ That Define Your Marketing ...
Channels Of Distribution
The Route Your Product Or Service Takes To Ge...
Supply-push
‘Pushing’ Sales Of Your Product Or Servic...
Cards: 24|
Attempts: 0|
Last updated: Dec 1, 2016
Market Segmentation
Dividing A Market Into Smaller Segments Of Bu...
Market Targeting
The Process Of Evaluating Each Market Segment...
Differentiation
Differentiation The Market Offering To Create...
Positioning
Arranging For A Market Offering To Occupy A C...
Cards: 24|
Attempts: 0|
Last updated: Dec 1, 2016
Strategic Planning
The Process Of Developing And Maintaining A S...
Mission Statement
A Statement Of The Organization's Purpose...
Business Portfolio
The Collection Of Businesses And Products Tha...
Portfolio Analysis
The Process By Which Management Evaluates The...
Cards: 27|
Attempts: 0|
Last updated: Sep 16, 2015
Economies Of Scale
Companies Can Reduce Their Production Costs I...
Unity Command
Each Worker Is To Report To One, And Only One...
Bureaucracy
An Organization With Many Layers Of Managers ...
Centralized Authority
The Top Level Of Management Makes The Decisio...
Cards: 71|
Attempts: 0|
Last updated: Feb 21, 2016
4 Characteristics Of A Service (Exam)
Intangibility InseparabilityHeterogeneit...
Intangibility
Cannot Be Touched, Seen, Tasted, Heard, Or Fe...
Search Quality
A Characteristic That Can Be Easily Assessed ...
Experience Quality
A Characteristic That Can Be Assessed Only Af...
Cards: 13|
Attempts: 0|
Last updated: Sep 22, 2015
Golden Delicious Apple - Large
4020
Red Delicious Apple - Large
4016
Red Delicious Apple - Small
4015
Fuji Apple - Small
4129
Cards: 40|
Attempts: 0|
Last updated: Sep 30, 2015
Consumer Behavior
Processes/influences A Consumer Uses To Make ...
Consumer Decision-making Process
Need Recognition- Info Search- Evaluation Of ...
Need Recognition
Result Of An Imbalance Between Actual And Des...
Want
Recognition Of An Unfulfilled Need And A Prod...