MKTG 350 Test 2 - Quiz Chapter 5

Which of the following statements is true regarding ethnic subcultures?

America is basically a _____. That is, the educational system, government, and political process are not controlled by a religious group, and most people's daily behaviors are not guided by strict religious guidelines.

Timothy is a 54 year old African American consumer who is satisfied with his life. He prefers to be a follower rather than a leader and is not status conscious. To which segment of the African American market identified by Market Segment Research would Timothy belong?

Maria's grandparents immigrated from Mexico, but her parents were both born in the United States. She has an MBA and earns the highest income in her family, she identifies herself as an American, speaks English as her primary language, and does not ascribe to the traditional values of her grandparents. In terms of the Pew Hispanic Center's generations of Hispanic adults, to which generation does Maria belong?

The degree to which an individual behaves in a manner unique to a subculture depends on _____.

Which subculture is the most diverse group, with numerous nationalities, languages, and religions?

Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following themes would have the greatest impact on this market?

Research by Yankelovich finds wide differences among African Americans represented by two distinct segments labeled "market leaders" and "market followers." Compared to "market followers," "market leaders" _____.