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Related Flashcards
Related Topics
Cards In This Set
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Behavior of individuals and households that buy, use and dispose of products,services, ideas, for personal consumption.
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Consumer Buying Behavior
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All individuals and households who buy products for personal consumption
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Consumer Market
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2 STEP Consumer Behavior Process
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1. Consumer Makes purchase2. Consumer uses or disposes of product
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Marketing and other stimul enter the buyer's "black box" and produce certain choice/purchase responses.
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Stimulus Response Model
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Cultural Values
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Language, Myths, Customs, Rituals, Laws, Material Artifacts.
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Core American Values
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Success, Freedom, Individualism, Materialism, Progress
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A group within a society whose members share distinctive beliefs or common experiences
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Subcultures
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Characteristics Affecting Consumer Behavior
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1. Cultural2. Social3. Personal4. Psychological
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One of the biggest influential consumer groups
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College Students
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Brand Personality Dimensions
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Sincerity, Excitement, Ruggedness, Competence
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Consumer Behavior - Psychological
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Motivation, Perception, Learning, Beliefs and attitudes
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Selective Exposure
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Consumer notices certain stimuli and ignores others
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Selective Distortion
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Consumer changes or distorts information that conflicts with feelings or beliefs
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Selective Retention
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Consumer remembers only that information that supports personal beliefs
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Complex Buying Behavior
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High InvolvementSignificant differences between brands
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