Top Consumer Flashcards

Welcome to our consumer flashcards! Simply put, a consumer is a person who purchases something. It could be an item or a service. Whether you are a consumer yourself, are interested in the sociological aspect of consumerism or are studying marketing, our flashcards will provide you with everything you need to know. We have compiled relevant consumer data into 3 comprehensive flashcards sets. In our first set of flashcards, we cover important vocabulary that you will need to understand when researching or learning about consumers.

Some of these terms include words like: drawee, wholesaler, and impulse buying. In our second set of flashcards, we touch on the multicultural consumer. In this set, we discuss topics such as consumption communities, popular culture and relationship marketing. In our final set, we cover the economic side of consumerism. In this set, we cover ideas like consumer choice, demand curves and even the elasticity of demand. Check these out for more information.

Consumer Behavior Test 1 - Chapter 13 Situational Influences

Cards: 36| Attempts: 4| Last updated: Sep 18, 2015

 Percent Of Revenues And Profits McDonald�...

 Revenues: 33% Profits: 50%

Opportunity Relates To ??? And Is Driven By T...

Usage Situation

 ??? Is Key As Many Eat In Their Cars Or A...

Portability

includes All Those Factors Particular T...

Situational Influence

MKTG 350 Consumer Behavior Test 1 - Chapter 17 Outlet Sel And Pur

Cards: 56| Attempts: 2| Last updated: Sep 18, 2015

Top 5 Factors In Apparel Retailing.

1. Latest Trends 2. High-Quality Products 3. ...

The Retail Scene

 Internet Retailing • ...

Characteristics Of Online Shoppers - The Foll...

Shopping Lovers,Adventurous Explorers,Suspici...

The Following Are The Results Of A Roper Surv...

74% - Salesperople Are Poorly Informed; 73% -...

MKTG 350 Consumer Behavior Test 1 - Chapter 16 Alt Eval And Selection

Cards: 59| Attempts: 2| Last updated: Sep 18, 2015

Amazon Is Coming Up With Simpler Packaging Th...

Which Are The Features And Which Are The Bene...

In Reality, All Consumers Have

Bounded Rationality

A Limited Capacity For Processing Informat...

Bounded Rationality

Consumers Also Often Have Goals That Are Diff...

Selecting The Optimal Alternative.

MKT 450: Consumer Behavior - Chap. 5 & 6

Cards: 48| Attempts: 1| Last updated: Sep 17, 2015

Attitude

Evalution That Expresses How Much We Like Or ...

Five Characteristics Of Attitude: Favorabilit...

-how Much We Like Or Dislike An Attitude Obje...

Attitudes Are Based On Cognitions

Based On Thoughts About info Received F...

Attitudes Are Based On Emotions

Favorable Attitude B/c Of Feelings

MKT 450: Consumer Behavior - Chapt. 3

Cards: 31| Attempts: 0| Last updated: Sep 17, 2015

Exposure

Process By Which The Consumer Comes Into Phys...

Marketing Stimulus

Messages Communicated By Marketing Sources; E...

An Ad W/in A Medium

Affects Exposure; Greatest When Magazine Is F...

Selective Exposure

Consumers Control Their Exposure To Mkting St...

MKTG 350 Consumer Behavior Test 1 - CONSUMER DECISION PROCESS AND PROBLEM RECOG

Cards: 52| Attempts: 0| Last updated: Sep 18, 2015

One Person’s Problem Is Another Person’s....

 Many People Would Pay To NOT Have Snow. ...

 But Would People Pay To HAVE Snow?

Turns Out – Yes!people In Warmer Climates S...

is The Level Of Concern For, Or Interes...

Purchase Involvement

Triggered By Need To Consider A Particular Pu...

Purchase Involvement

Understanding Consumer Behavior (Chap. 5)

Cards: 7| Attempts: 0| Last updated: Sep 18, 2015

Consumer Behavior

-involves The Actions And Decision Processes ...

Consumer Involvement And Decision Making

Low Involvement-not Related To Image Of Self,...

Psychological Factors That Influence Consumer...

1) Motivation-an Internal Force That Directs ...

Psychological Factors That Influence Consumer...

2) Perception-types: Selective Exposure-tende...

Procucer, Consumer Decomposer

Cards: 46| Attempts: 0| Last updated: Sep 22, 2015

Mushroom (funji)

Funji

Fungi

MKTG 350 Consumer Behavior Test 1 - Chapter 15 Info Search

Cards: 53| Attempts: 0| Last updated: Sep 18, 2015

Types Of Information Search

Internal Search, External Search

Consumers Continually Recognize Problems And ...

Nature Of Information Search

Consumer Decisions Require Information About:

 Appropriate Evaluative Criteria, The Exis...

Five Primary Sources Of Information Available...

 Memory, Personal Sources, Independent Sou...