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Related Flashcards
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Cards In This Set
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One person’s problem is another person’s...
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Many people would pay to NOT have snow.
Indeed snow REMOVAL is a major industry in colder climates. SSource: A. Warren, “Winter Wonderland at 72 ̊,” The Wall Street Journal, December 23, 2003, p. B1/4. 14-2 |
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But would people pay to HAVE snow?
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Turns out – yes!
people in warmer climates such as Texas, Arizona, Florida, Georgia Often want snow for Christmas season but rarely get it naturally. So, they buy it! |
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Is the level of concern for, or interest in, the purchase process.
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Purchase involvement
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Triggered by need to consider a particular purchase.
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Purchase involvement
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A temporary state influenced by the interaction of individual, product, and situational characteristics.
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Purchase involvement
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Types of Decision Making
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Nominal Decision Making, Limited Decision Making, Extended Decision Making
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in effect involves no decision per se. |
Nominal decision making, a.k.a., habitual decision making,
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Occur when
tthere is very low involvement with the purchase. |
Nominal decisions
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A completely ??? does not even include consideration of the “do not purchase” alternative.
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Nominal decision
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Consumer buys Campbell’s without considering other brands, its price, etc.
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Example of Nominal Decision Making
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Involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation.
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Limited decision making
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Middle ground between nominal and extended decision making.
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Limited decision making
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Involves recognizing a problem for which there are several possible solutions.
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Limited decision making
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Decision based only on buying the cheapest rolls.
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Limited decision making
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Involves extensive internal and external search followed by a complex evaluation of multiple alternatives.
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Extended decision making
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