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Cards In This Set
| Front | Back |
 What is emotional appeal? |
 This is used to slant one's view through the use of emotions. It often tugs at our heart. |
 What is appeal to reason? |
 This uses reason or logical statements to appeal to us. |
 What is bandwagon? |
 This calls for participation because everyone does it. |
 What is testimony? |
 This is selling an idea or product by using famous names rather than sound evidence. |
 What is expert testimony? |
 This is a quotation from someone or an organization that is an expert in this area which helps support the author's opinion. |
 What is glittering generalities? |
 These make claims without giving facts and are often used in advertising and include flowery words. They have a "feel good" quality about them. |
 What are generalities? |
 These make claims - usually gives a number of positive examples without backing it up with specific research. |
 What is citing statistics? |
 These are numbers, percentages, and/or ratios that support the author's opinion in some way. Often times it is taken from research. |
