Top Advertising Flashcards

Advertising is as form of marketing used to sell goods or a service. In our modern world, you see advertising everywhere you look. Just about any surface or medium can and does contain ads; even the sides of buildings and buses! Ads can be found in books, magazines, television, radio and in essentially all forms of media which exist today. Advertising is so pervasive in our culture that many psychologists even theorize that advertising shapes the way we view our environment.

In our series of advertisement flashcards, we will explore many of the fundamental types and concepts in advertising. We will several brands, their ads, and define the types of ads they are and how they function in order to sell us a product or idea. We believe that this information will well prepare you to understand the role of advertising in marketing. We hope you enjoy our flashcards. Good luck!
Chapter 14 Advertising Flashcards
Cards: 32| Attempts: 37| Last updated: Sep 2, 2020
  Out Of Home Advertising
  Out-of-home Media:  Med...
   Standardized Outdoor Advertising...
   Uses Scientifically Located Structur...
  Types Of Out Of Home Advertising
  Billboards (largest Percent) - Lowest CPM, $6...
  Standardized Structure: 3 Basic Forms
   Standardized Structures Come In ...
Introduction To Advertising Quiz 1 Flashcards
Cards: 22| Attempts: 24| Last updated: Nov 2, 2020
  Marketing Messages In Paid Media.
  Advertising
   A Name, Term, Symbol Or Design (or Combin...
  Brand
   A Marketing Document That Summarizes The ...
  Situation Analysis
   A System Of Running Competing Brands Of P...
  Brand Management
Advertising Test 4 Flashcards
Cards: 77| Attempts: 22| Last updated: Nov 2, 2020
  Context Effects
  How The Context Of The Media Through Which An...
  Media Buying
  Entails Securing The Electronic Media Time An...
  Agency Of Record: 
   the Advertising Agency Chosen To Purcha...
  Upfronts:
  When The Television Networks Reveal Their Fal...

Explain These Advertising Flashcards
Cards: 5| Attempts: 17| Last updated: Mar 5, 2020
 What Is Advertisement? - Flashcard   What Is Advertisement?
 What Is Advertisement? - Flashcard  It Is A Promotional Tool To Promote Ideas , G...
 What Is Slogans? - Flashcard   What Is Slogans?
 What Is Slogans? - Flashcard   It Is The Word Or Phrase To Create Awar...
What Is Commercial Advertisement? - Flashcard  What Is Commercial Advertisement?
What Is Commercial Advertisement? - Flashcard  It Is The Advertisment That Serve The Purpose...
What Is Public Service Advertisement? - Flashcard  What Is Public Service Advertisement?
What Is Public Service Advertisement? - Flashcard  It Is A Service Which Provide Benefit To The ...
The History Of Broadcasting And Advertising Flashcards
Cards: 48| Attempts: 16| Last updated: Nov 2, 2020
  What Did Radio And TV Used To Be Called And W...
  Broadcast Media--  But With The Advent ...
  Medium Of TV Is Available To Advertisers In W...
  Broadcast And Cable
  Broadcast Television
  Reaches Its Audience By Transmitting Electro...
  Power Of Television
  It Has Grown Faster Than Any Other Advertis...
Chapter 17 Advertising Flashcards
Cards: 52| Attempts: 0| Last updated: Nov 2, 2020
  Public Relations
  Helps An Organization And Its Publics Relate ...
  Publics
  All Groups Of People With Which Company/organ...
  Stakeholders
  Specific Publics, People Who Have A Stake In ...
  Publicity
  Getting News Media Coverage, Different From P...


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