Define the Following Persuasive Language Techniques Flashcards

Summary of main persuasive techniques

23 cards   |   Total Attempts: 189
  

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Cards In This Set

Front Back
Definition
Alliteration Repetition of a sound particularly at the beginning of words. Often used in headlines.
Effect · Capture attention · Adds emphasis to the writers point · Draws attention to key words
Definition Analogy Compare one thing or another
Effect · Explains a complex point in more familiar terms · Makes the contention look simple and obvious
Definition Anecdotes A brief personal account or story
Effect · often entertaining humorous · Personal angle engages the reader
Definition Appeal to a sense of justice
Speak to people’s belief that everyone deserves fair treatment.
Effect · Positions the reader to agree that punishment should fit the crime · Arouses anger at perceived injustice
Definition
Appeal to Family Values Suggests that traditional family life provides the essential values for a healthy, stable society.
Effect · Leads the reader to view traditional nuclear families as most desirable.
Definition Appeal to group loyalty Group loyalty is used to unite a group in order to deal with the issue as one body.
Effect · The audience is motivated to protect other members of this group.
Definition Appeal to Hip-Pocket Nerve Relates to peoples concerns about their financial wellbeing.
Effect · Provokes strong emotion, felt like being taken advantage of · Positions readers to feel threatened.
Definition Appeal to Patriotism Draws on national pride and peoples loyalty to their nation.
Effect · Causes the audience to wish to protect their country's values, icons and land.
Definition
Appeal to self intrest Suggests that oines own interests should be palced above others.
Effect · This type of appeal usually provokes an immediate strong emotional response, such as indignation or outrage
Definition Appeal to tradition and custom Places a high value on the past and ones heritage. Suggests that abandoning tradtion is damaging to society.
Effect · Provokes people to resist change an dto feel that links with the poast should be retained. · Makes the past look better and rejects modern ways
Definition Attacks Used to denigrate an opponent and by implication, their point of view.
Effect · Draw attention away from reasoned argument · Postions a reader to feel if a person is flawed their message is aswell.
Definition Cliche’s A familiar but overused expression that carries a range of associations.
Effect · Convey meaning in an economical way · Can help readers fell more comfortable with an idea
Definition
Connotations Associations or implied meanings of words.
Effect Connotations can be used simply throughout a speach to add extra meaning and force. The audience picks up the connotations and it affects their judgment.
Definition Emotive language Deliberately strong words used to provoke emotion in the reader.
Effect · Makes reader to react emotionally, rather than rationally. · Reader begins to share the writers feelings on the subject
Definition Evidence Facts, information, or expert opinions,; often from an authorative source. May be
Effect · Gives the article more credibility, · Supports logic and reason