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The multiplier effect's impact on Tourism
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Injection --> Expenditure Stream --> Leakage
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What causes leakage?
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Seasonal staff, buying from outside of city, people save their money
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Explain demand elasticity and the difference between business and leisure
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Elastic demand is when the quantity is effected by the price.
Inelastic means they will sell the same amount no matter the price.
Business is inelastic because they are told to go.
Leisure is elastic because consumers want to go.
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Five industry components of tourism services
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1. Government Agencies
2. Tourism associations and organizations
3. Marketing services
4. Research and consulting
5. Misc services
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4 Agreements Governments enter in to to make tourism possible
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1. Diplomatic
2. Amentiy
3. Commerce
4. Navigation
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Tourism Policy vs Government Policy
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Tourism Policy: Fee for services/privatization
Government Policy: Development and maintenance of infrastructure
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Explain direct legislation vs Indirect legislation
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Direct: Park Canada, passports, funding directed to tourism, gaming laws
Indirect: Environment laws, zoning laws, labour laws, smoking in public areas
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Tour Wholesaler
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A company that contracts with hotels, transportation and other suppliers and sells individual products to a consumer. They book space but do not pay for the product until it's sold.
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Tour Operator
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A company that contract with hotels, transportation and other suppliers to create a complete tour package, including the services of a guide. Pays for product then sells it.
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Consolidator
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Purchases a large number of airline seats at a low price. Sells to tour operators and travel agents at discounted prices.
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Independant tours and group tours
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Independant: not part of a group
Group: Ground package. Inclusive. May be escorted.
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Tour Types
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Defined by destination or purpose
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Types of Travel agency services
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Full service: corporate and leisure
Corporate: Specialize in business travel
Specialty: cruises or seniors etc
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Travel Agency Ownerships
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Private Ownership
Chain agencies
Franchises
Consortiums
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How travel agencies earn revenue
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Commissions from suppliers
Service fees
Sale of misc items
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