Sales Management Final Exam

Final Exam flash cards for sales

5 cards   |   Total Attempts: 188
  

Cards In This Set

Front Back
What are the 3 Industrial Enterprise Success factors?
Solutions-->Strategies-->Skills
What are the two key components to SOLUTIONS "For needs in the market"
1. offerings that are reasonable alternatives to competitive option.2. Offerings that have definable differentiation from competition
Strategies "to identify and optimize market opportunities"
1. initiatives based on product strengths & weaknesses of competition2. creativity and initiative in product, price and promotion placement
Skills "to motivate investment"
1. ability to activate the needs of the customer2. ability to influence the buying criteria of the customer3. ability to sell value
Goal of Resource Planning?
Deliver the necessary skills at the lowest cost to desired opportunites for maximum "ROI" per unit of resource deployed