MKTG 350 Test 2 - Quiz Ch 4

Maria is analyzing the baby boom generation by describing and explaining their attitudes, values, and behaviors as well as predicting its future, attitudes, values, and behaviors. Maria is conducting a _____ analysis.

John was born in 1955, and he has only known prosperity in his lifetime. He remembers when President Kennedy was assassinated, primarily because his family purchased their first color television not long after that event. While he remembers the Vietnam War, he was too young to be drafted. To which generation does he belong?

Which of the following statements regarding education is FALSE?

A hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles is known as a _____.

Gertrude is 93 years old, but she perceives herself to be about 65 years old. Sixty-five is Gertrude's _____ age.

Harriett wants to describe the population of a new market in which her firms wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use?

Martin's household income is $123,000 per year. However, this family estimates that they have $45,000 available to spend on nonessentials such as vacations and entertainment. The $45,000 represents the Martin's _____.

_____ deals with the mature market and is based on the theory that people change their outlook on life when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or developing chronic health conditions.