Int'l Mktg

As companies recognize and embrace new concepts such as the globalization of coffee culture, the potential for effective global advertising:

2. A _______ company is one that targets customers worldwide or sources products worldwide, standardizing some marketing mix elements and adapting others.

2. Which of the following product category/company pairings best illustrates the concept of "product cultures":

2. A company that successfully creates standardized global advertising can reap which potential advantage:

2. Which company ranks number one in terms of worldwide ad spending:

What do Unilever and Procter & Gamble have in common:

2. A company's efforts to effectively communicate with customers may be hindered if the message:

2. ___________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

2. In the language of global marketing, ______________ is the phrase used to describe advertising that represents a middle ground between 100% standardization and 100% localization:

2. In selecting an advertising agency all but one of the following issues should be taken into consideration:

2. When it is time to choose one or more advertising agencies, a company with a decentralized structure and a polycentric organization will: