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A research design ensures that the study is ... and will use ...
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- relevant- economical procedures
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There are three types of research designs:
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1. exploratory2. descriptive3. causal
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The exploratory research design concerns the ...
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Discovery of ideas and insights
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The descriptive research design concerns the ...
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Occurence frequency and variable relationship
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The causal research design concerns the..
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Cause-and-effects relationships
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According to the explorative research, an hypothesis is ...
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A statement that specifies how two or more measurable variables are related
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Explorative research is mostly seen as the first step of data collection, since it provides ... data
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Qualitative
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There are three types of explorative researches, namely:
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1. literature search2. experience survey3. case study
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When it comes to the explorative reseach of literature search, we deal with three sources:
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1. conceptual literature like e.g. search engines2. trade publications that are accessible for members3. published data
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When it comes to the explorative research of experience survey, it involves informants who are ..
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Familiar with the subject
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Experience survey (explorative) is a.k.a. ...
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Key informant survey
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When it comes to the explorative research of case studies, we deal with benchmarking, which is ...?
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Comparing one's own process and performance to the industry's leader
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There are three qualitative marketing research methods:
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- focus groups- debt interviews- projective techniques
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When it concerns the qualitative marketing research method 'focus groups' there is a three step process:
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1. generate hypothesis and helpful info2. provide background information3. obtain customer impressions
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What are the 11 golden rules when it comes to the qualitative marketing research method 'focus groups'?
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1. 8-12 participants2. compensation of 60-75$ each3. best days: tue-wed-thursdsy4. small cool room5. comfortable chairs6. soft drinks & cookies7. appprox. 4 groups a day8. 1.5hour session9. one way-mirror10. taped convos11. 6-week turnaround
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