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Related Flashcards
Cards In This Set
| Front | Back |
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All of the following are benefits of the internet channel except for one
-information security -personalization -detailed information -broad selection |
Informatioin secuirty
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The merchant model includes all except
-pure play -infomediary -click and mortar -bit vendor |
.
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The electronic channel has lower costs than stores in the following area
-picking and packing -labor -website updates -returns |
Labor
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The e-retailer generating the greatest revenue in 2011 was
-amazon -target -staples -walmart |
Amazon
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What is the biggest cause for customers not comleting internet purchase?
broken checkout confusing check out shipping charges too much information requested |
Too much information requested
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What are the number of items in a catagory
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Depth
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What is external information source?
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Mother teach you her favorite cookie recipe
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What are multi-channel retail strategies?
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Online, catalog, traditional stores
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What is cross shopping
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Patrinizing high price and low price retail stores
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What is impulse buying
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Spur of the moment, unplanned decision to buy
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What are needs satisfying entertainment or pleasure concerns
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Hedonic
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A retail strategy identifies this market
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The target market
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What is the first stage of the buying process?
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Need recognition
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What is sustainable competitive advantage?
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This strategic goal is difficult to duplicate for competitors
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Gathering information about a camera at best buy and buying it at target
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Channel migration- or show rooming
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