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Cards In This Set
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What are the five main goals in delivering bad news?
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1. to convey the bad news2. to gain acceptance for the bad news3. To maintain as much goodwill as possible with your audience4. To maintain a good image for your organization5. Reduce or eliminate future correspondence on the matter
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Why is it particularly important to adapt your medium and tone to your audience's needs and preferences when writing a negative message?
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Messages can be perceived as being unclear or unkind and will amplify audience stess
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What are the advantages of using the direct approach to deliver negative news at the beginning of a message?
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1. It makes a shorter message possible2. Allows the audience to reach the main idea of the message in less time
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What is the sequence of elements in a negative message that is organized using the indirect approach?
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1. Open with a buffer2. Provide reasons and additional info3. Continuing with a clear statement of the bad news4. Closing on a positive note
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WHat is a buffer, and what steps must you take to ensure that buffers you write are ethical?
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A neutral, noncontroversial statement that establishes common ground with the reader.A bad one might trivialize reader's concern, divert attention, and mislead the reader
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When using the indirect approach to announce a negative decision, what is the purpose of presenting your reasons before explaining the decision?
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Ease the blow and help readers accept the situation
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What are three techniques for de-emphasizing negative news?
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1. minimize the space or time devoted to bad news2. Put bad news in a complex/compound sentence3. Embed bad news in the middle o a paragraph os use parenthetical exoressions
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Why is it important to have one designated contact person during a crisis?
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It will prevent conflicting statements and provide continuity by appointing a single person trained in advance to speak for the company
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What are 3 guidelines for writing rejection letters to job applicants?
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1. Choose the approach carefully2. Clearly state why the applicant was not selected3. Close by suggesting alternatives
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When giving a negative review to an employe, what 5 guidelines should you follow?
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1. Confront the problem right away2. Play what to say3. Deliver the message in private.4. Focus on the problem.5. Ask for a commitment from the employee.
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What are some questions to ask when gauging the audience's needs during the planning of a persuasive message?
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Demographics, psychographics, motivation,
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What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
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What are 4 of the ways you can build credibility with an audience when planning a persuasive message?
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Simple language, naming sources, displaying good intentions
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What is the AIDA model and what are its limitations?
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Open message by getting attention, interest, desire, action, tailored for indirect approach
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How do emotional appeals differ from logical appeals?
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Emotional - audience feelings and sympathieslogical- reasoning and evidence
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