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Cards In This Set
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Bill Vecks 12 commandments for sucessful Sport Marketing
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1. Take your work very seriously. go for broke and give it your all
2.Never take yourself seriously 3.FInd yourself and alter ego and bond with him or her for the res of ur professional life 4.surround urself with similarly dedicated coul mates, free spirits of whom you can ask why and why not and who can ask the same of you 5.in your hiring be color blind gender blind age blind and experience blind. You never work for Bill veeck. You work with him 6.if your a president, owner, or operator, attend every home habme and never leave until the last out 7.answer all your mail, you might learn something 8.listen and be available to your fans 9.Enjoy and respect the members of the media 10.Create an aura in your city 11If you dont think a promotions is fun dont do it. Never insult your fans. 12Dont miss the essence of what is happening at the moment let it happen cherisfh the moment and commit it to your memory |
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Who is the father of sport marketing?
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Bill veeck
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How is Sport market slowly growing?
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More professional sports orgs are employig a professional sales staff that enjoys an ongoing training and planning program
A number of new org have developed to initiate collective stratagies to market segments of the sport industry Sport marketing-specific publications have been created |
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Two major thrusts of sport marketing
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The marketing of products to the sport consumer
the marketing of the sport and non-sport product through sport |
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Challanges in sport Marketing
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Marketing Myopia (narrow-mindedness; intolerance.)
LAck of market researchP poor sales training and techniques |
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Market myopia is a lack in _____ in marketing venues
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Foresight
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Why would you want brand equity with a team?
What is bran equity? |
?
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Who focused on producing and selling goods and services rather than identifying and satisfying the needs and wants of consumers and their markets?
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Steve JObs
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Why Market?
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1. Reinforce what currently is positive
2. Change from non-comsumer to consumer 3. MOdify behavior or attitudes |
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What are all activites designed to meet?
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The wants and needs of sport consumers through an exchange process
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Sports consumers are involoved in sport through
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Playing officiating, watching, listening, reading and collecting
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What is the uniqueness of sport marketing
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Product, MArket, Finance, Promotion
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The sport Product
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Any bundle or combination of qualities, processes, and capabiliteis (goods, services or ideas) that a buy expects will deliver want and need satidfaction
Core benefits -HEalth -Entertainment -sociablility -achievment |
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Uniqueness od the sport product
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Intangable, ephemeral (lasting a very short time; short-lived; ), experiential and subjective nature
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What emphasizes celeberties?
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Media and sponsors
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