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Related Flashcards
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Cards In This Set
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Group polarization
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Movement toward position the group prefers
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Moral hypocrisy
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Appearing moral while avoiding the costs of being so.
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Attitude
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A favorable or unfavorable evaluative reaction toward something or someone (often rooted in one's beliefs, and exhibited in one's feelings and intended behavior).
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Attitude ABC
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Affect (feelings)
Behavior tendency
Cognition (thoughts)
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Social psychologists measure this type of attitude...
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Expressed!
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Expressed attitudes are not the best measure because...
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They are subject to outside influence. People sometimes say what they think people want to hear.
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Explicit attidues =
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= conscious attitudes
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Implicit attitudes =
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= unconscious attitudes
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Implicit association test (IAT)
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Attitude measure. Uses reaction times to measure how quickly people associate concepts.
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Faults of the IAT
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Not reliable in assessing and comparing individuals
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Dual processing
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The capability to simultaniously form conscious and unconscious thoughts. (controlled and uncontrolled.)
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The principle of aggregation
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The effects of an attitude become more apparent when we look at a person's aggregate or average behavior than when we consider isolated acts.
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Attitudes become potent when....
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Something reminds us of it, or we acquire it by direct experience.
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Role
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A set of norms that defines how people in a given social position ought to behave.
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Saying becomes believing when...
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There is no compelling externam explination for one's words.
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