What is Conformity Flashcards

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Conformity
A change in one's behavior due to the real or imagined influence of other people
Why do we conform?
1. To fit in
2. To help us decide what to do
Types of Conformity
1. Obdeience: acting in accord with a direct order
2. Compliance: Conformity that involves publicly acting in accord with social pressure while privately disagreeing
3. Acceptance: Conformity that involves both acting and believing in accord with social pressure
Informational Social Influence: The Need to Know What's "Right"
-Seeing others as a source of information to guide our behavior
-We think other people know more than we do so we follow their lead
Example of Informational Social Influence
Study by Sherif (1936)
-People estimated how much a light moved in a dark room by themselves.
-Days later they were asked the same question but with a group of people.
-Results show that the group influenced their estimates
-Public compliance without private acceptance
Private Acceptance
Conforming to other people's behavior out of genuine belief that what they are doing or saying is right
Public Compliance
Conforming to other people's behavior publicly without necessarily believing in what they are doing or saying.
Example of The Importance of Being Accurate
Baron, Vandello, & Brunsman (1996)
People were given $20 to pick out suspects from a police lineup and were very accurate by themselves.
When not alone, they sought info from others and conformed more regardless of accuracy.
**THE MORE IMPORTANT IT IS TO BE RIGHT, THE MORE WE RELY ON OTHERS**
Contagion
The rapid spread of emotions or behaviors through a crowd.
Mass Psychogenic Illness
The occurence, in a group of people, of similiar physical symptoms with no known physical cause.
When will people conform to informational social influence?
1. When the situation is ambiguous.
2. When the situation is a crisis.
3. When other people are experts.
When the situation is ambiguous...
-The most crucial variable
-The more unceratin you are, the more you will rely on others
When the situation is a crisis...
-We need to act immediately
-We we are panicking, it is naturally to see what others are doing
-The ones we rely on might be afraid too, leading them no to act rationally
When other people are experts...
-The more knowledge a person has, the more trustworthy they are in an ambiguous situation
-Experts are sometimes wrong though
How can we resist informational social influence?
Ask yourself critical questions:
-Do other people know any more about what is going on than I do?
-Is an expert handy who should know more?
-Do the actions of other people or experts seem senesible?
-If I behave the way they do, will it go against my common sense or against my internal moral compass?