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Conformity
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A change in one's behavior due to the real or imagined influence of other people
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Why do we conform?
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1. To fit in
2. To help us decide what to do |
Types of Conformity
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1. Obdeience: acting in accord with a direct order
2. Compliance: Conformity that involves publicly acting in accord with social pressure while privately disagreeing 3. Acceptance: Conformity that involves both acting and believing in accord with social pressure |
Informational Social Influence: The Need to Know What's "Right"
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-Seeing others as a source of information to guide our behavior
-We think other people know more than we do so we follow their lead |
Example of Informational Social Influence
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Study by Sherif (1936)
-People estimated how much a light moved in a dark room by themselves. -Days later they were asked the same question but with a group of people. -Results show that the group influenced their estimates -Public compliance without private acceptance |
Private Acceptance
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Conforming to other people's behavior out of genuine belief that what they are doing or saying is right
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Public Compliance
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Conforming to other people's behavior publicly without necessarily believing in what they are doing or saying.
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Example of The Importance of Being Accurate
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Baron, Vandello, & Brunsman (1996)
People were given $20 to pick out suspects from a police lineup and were very accurate by themselves. When not alone, they sought info from others and conformed more regardless of accuracy. **THE MORE IMPORTANT IT IS TO BE RIGHT, THE MORE WE RELY ON OTHERS** |
Contagion
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The rapid spread of emotions or behaviors through a crowd.
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Mass Psychogenic Illness
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The occurence, in a group of people, of similiar physical symptoms with no known physical cause.
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When will people conform to informational social influence?
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1. When the situation is ambiguous.
2. When the situation is a crisis. 3. When other people are experts. |
When the situation is ambiguous...
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-The most crucial variable
-The more unceratin you are, the more you will rely on others |
When the situation is a crisis...
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-We need to act immediately
-We we are panicking, it is naturally to see what others are doing -The ones we rely on might be afraid too, leading them no to act rationally |
When other people are experts...
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-The more knowledge a person has, the more trustworthy they are in an ambiguous situation
-Experts are sometimes wrong though |
How can we resist informational social influence?
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Ask yourself critical questions:
-Do other people know any more about what is going on than I do? -Is an expert handy who should know more? -Do the actions of other people or experts seem senesible? -If I behave the way they do, will it go against my common sense or against my internal moral compass? |