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9prejudice
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A generalized attitude toward members of a social group
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9stereotype
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a generalized belief about members of a group
For example: “Older people are mean”
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9discrimination
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behaviors directed toward others because of
their group membership
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9racism
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prejudice and
discrimination toward people of a given race
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9sexism
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prejudice and
discrimination toward people of a given gender – shown in a more subtle form –
overlap with gender roles- you acknowledge a different gender norm associating
with men and women
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9explicit attitude
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positive or negative feelings of which you areaware - conscious attitudes (e.g., “gay men aregetting too
demanding in their push for equalrights”) – often times conscious
- People develop diff measure to measure if yourprejudice
or bias towards a specific group- Cant ask person straight out now because nowthey would
answer with a politically correctanswer
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9implicit attitude
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feelings of which you are not aware - automatic,non-conscious, or secret attitudes – often
notconscious
- Works better when you want to ask someonesomething they
may lie about
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9IAT
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Implicit Association Test -
a measure of reaction time – show you images or words,
“press this button when you see positive word, press other button for negative
word – fast as possible – and then with white and black faces” positive words
and white faces, negative words and black faces – cognition test – how much is
your cognitional response influenced by media
- Takes
white person shorter about of time with white/good than white bad (taller the
bar lower the reaction)
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White people more racist
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9social dominance orientation
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A motivation to have one's group dominate other social groups
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9 ethnocentric
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Believing in the superiority of ones own ethnic and cultural group, and having a corresponding disdain for all other groups
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9authoritarian personality
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A personality thats disposed to favor obedience to authority and intolerance of outgroups and those lowers in status
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9 realistic group conflict theory
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Theory that prejudice arises from competition between groups for scarce resources
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9social identity
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The "we' aspect of our self-concept; the part of our answer to "who am i?" that comes from our group membership
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9ingroup
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"us" - a group of people who share a sense of belonging, a feeling of common identity
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9outgroup
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"them" - a group that people perceive as distinctively different from or apart from their ingroup
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