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Related Flashcards
Related Topics
Cards In This Set
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Social Cognition
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A movement in social psychology that began in the 1970's that focused on thoughts about people and about social relationships
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Cognitive Miser
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A term used to describe people's reluctance to do much extra thinking
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Stroop test
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A standard measure of effortful control over responses, requiring participants to identify the color of a word (which may name a different color)
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Stroop Effect
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In the Stroop test, the finding that people have difficulty overriding the automatic tendency to read the word rather than name the ink color
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Knowledge structures
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Organized packets of info that are stored in memory
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Schemas
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Knowledge structures that represent substantial info about a concept, its attributes, and its relationships to other concepts
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Scripts
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Knowledge structures that define situations and guide behavior
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Priming
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Planting or activating an idea in someone's mind
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Framing
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Whether messages stress potential gains (positively framed) or potential losses (negatively framed)
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Gain-framed appeal
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Focuses on the positive, such as how your teeth will be stronger and healthier if you brush and floss them every day
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Loss0framed appeal
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Focuses on the negative, such as the potential for getting cavities if you do not brush and floss your teeth every day
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Counterregulation
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The "what the heck" effect that occurs when people indulge in a behavior they are trying to regulate after an initial regulation failure
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Attributions
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The causal explanations people give for their own and other's behaviors, and for events in general
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Self-serving bias
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The tendency to take credit for success but deny blame for failure
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Actor/observer bias
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The tendency for actors to make external attributions and observers to make internal attributions
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