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Social influence
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Effect that words, action or presence of other people have on our thoughts, feelings, attitudes
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Social psychology
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Scientific study of the way in which other's influence behavior
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Construal
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Way in which people perceive and interpret social world
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Goal of sp
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Identify universal properties of human nature that make everyone susceptible to social influence
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Fundamental attribution error
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Tendency to explain own behavior in terms of personality traits
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Behaviorism
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One need only to understand reinforcing properties of environment
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Gestalt psychology
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Study the way object appears in people's minds in a subjective way, as a whole
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Human motives
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Need to feel good about self, need to be accurate
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Social cognition
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How people think about self in social world
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Hindsight bias
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Tendency to overexaggerate prediction after it occured
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Ethnography
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Method by which researches attempt to understand a group of people by ovserving it from inside without and preconceived notions
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Interjudge reliability
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Level of agreement who observe independently
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Archival analysis
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Form of the observational method in which the researcher examines documents or archives
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Meta-analysis
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Technique that averages results of two studies to see effect of independet variable is reliable
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Internal validity
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All conditions the same except ind. variable
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