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Related Flashcards
Cards In This Set
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What is the relationship between a broadcast network and its affiliates?
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Networks must compensate station and promote and advertise programs. Networks receives access to audience to sell to advertisers. The station must promote and advertise programs. The station receives network compensation, programs, prestige, audience to sell to local and regional advertisers.
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What is the overriding goal of commercial electronic media?
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Making money
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If a medium faces no competition
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Monopoly
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A limited number of competitiors
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Oligopoly
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Aka "marketplace solution"; the competitive forces within the market make each station try hard to gain a share of the advertising revenue
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Pure competition
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What is the difference between a group owner and a network owned and operated group of stations?
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Owned and operated stations are controlled by a network that supplies its own
programming. Group ownership is an individual owning several stations. |
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Owning multiple entities within different product or service types
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Horizontal integration
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Same entity controlling the production and distribution of a good or service
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Vertical integration
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What are the different station ownership types?
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The different kinds of ownership of stations are: owned and operated, which is controlled
by the network; group ownership, which is an individual owning several stations; and independent, where there is ownership of one station. |
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What does a broadcast television network depend upon to distribute its programming?
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A network broadcaster needs affiliates to show their programming. Stations and affiliates
are the same thing in broadcasting. The networks rely on the affiliates to show the programs. In cable, the local operators have to pay money to the networks. |
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Why are television networks efficient for national advertisers and local stations?
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Television stations are watched by Americans across the nation, so there is a large
audience for national advertisers. These advertisers will buy ad time that will air on local stations and impact communities well. |
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2 or more outlets connected to allow simultaneous presentation of content; organization which "packages" and distributes content to affiliates
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Network
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3 types of broadcast networks
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Occasional or "ad hoc", regional, full service national networks
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What is the difference between the American broadcast model and that of other countries?
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Other countries have government-owned media while ours is capitalistic-based.
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What are the differences between broadcast and cable networks in how they are distributed?
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A network broadcaster needs affiliates to show their programming. Stations and affiliates
are the same thing in broadcasting. The networks rely on the affiliates to show the programs. In cable, the local operators have to pay money to the networks. |
