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Related Flashcards
Related Topics
Cards In This Set
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What are two of the most important concepts when developing PRAD research reports?
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1. Simplify Terms2. Explain data carefully
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What research report components should be included in the RFP report? What occurs in each component?
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1. Title2. Executive Summary3. Recommendations4. Main Research Findings5. Restatement of original problem or question6. Research method7. Future Research8. Appendices
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How do oral reports differ from written reports?
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Written reports are much more detailed
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How should you begin an oral report?
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By reviewing the problem/opportunity that started the research-- and a summary of the method
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What are the two areas that receive the most attention in an oral report?
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-The findings-The recommendations
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Oral reports should have what kind of strong elements?
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Strong visual elements
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What are the important elements in the Tuskegee Syphilis study?
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Racist motivationHarming participantsUninformed consentLasted too longLied about the purpose of the study
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What are the important elements in the Tearoom Trade Study?
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Participants did not give consentDid not know they were being watchedIllegally obtained their contact informationLied when interviewing participants
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When did the two studies occur, why is it important?
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Syphilis: 1932-1972: Race relations, occurred for over 40 yearsTearoom Trade Study: 1960, sexual acts were illegal?
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Common pitfalls in PRAD research
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ConfidentialityInformed ConsentFull disclosure to participants
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Why do PRAD professionals use surveys?
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To provide information about populations to clients, government agencies, businesses, etc.
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When do PRAD professionals use surveys?
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When they need dataWhen existing data are insufficient to make informed decisions
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What are two reasons we conduct surveys?
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1. To solicit information to expand our knowledge about the subject2. ???????????
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What are the two broad categories of surveys?
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QuestionnairesInterviews
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What are the two survey classifications? Explain them.
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Cross Sectional: Collect information/data from a sample of the target market or respondents during a single point in timeLongitudinal: Compares the relationships among a set of important variables at intervals of 2 months, 6 months, a year or longer
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