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How did radio re-invent itself after the golden age of radio ended?
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Stations shifted to format programming
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To prevent interference, AM radio has had different rules in the daytime than at night. That's because of AM radio's
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Sky Wave
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Your station is running a contest that offers special advertising rates to businesses that advertise something red white or blue during July. This is an example of a ___ promotion
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Sales
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____ is to apply effects to the announcers voice to achieve a desired effect
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Processing
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Which law introduced the concept that radio stations should serve the public interest?
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Radio act of 1927
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Which law created the FCC?
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Communications act of 1934
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Which radio pioneer had no interest in broadcasting voice and sound over radio?
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Marconi
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____ is the statistical representation of an audience
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Demographics
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Which format features the current hits and is the number one format for teens
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CHR
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Which format skews heavily toward female listeners?
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Adult Contemporary
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____ is the format found on more US radio stations than any other format
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News/Talk
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What measures the top to the bottom of the wave?
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Amplitude
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Audio recorded at a higher ___ will allow the listener to hear greater difference in the dynamic range of the audio
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Bit Depth
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What is an uncompressed audio file?
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.wav
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Which type of microphone would be best for a radio studio?
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Ribbon
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