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Oratory / rhetoric
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Making and effective speeches, esp those of persuadsive nature
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Agora
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Oratory in public square or marketplace
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Forensic oratory
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Persuading jurors to vote their with oratory
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Deliberative
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Speech given in legislative or political context
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Epideictic
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Speech at special ceremony
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Canons of rhetoric
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Five parts of preparing a speech
1. invention
2. arrangement
3. style
4. memory
5.delivery
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Invention
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Refers to adapting speech info to the audience
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Difference btwn ps and other comm
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1. opp for feedback
2. level of prep
3. degree of formality
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Encoding
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Choosing words and sentence structing and verbilizating the message
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Ethnocentrism
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Beliefe that the ways of our own culture are superior to those of other cultures
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Defensive listening
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Decide either that they wont like what the speaker is saying or they know better
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Positive ethos
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1. competence
2. good moral character
3. goodwill
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Instrumental values
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Social desirable behavioral characteristics
ex. being couragoud
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Terminal values
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Desirable state of being
ex. living comfortable life
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Public discourse
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Exchanges involving issues of importance to the larger community
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