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Cards In This Set
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4 types of delivery
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1. manuscript2. recitation from memory3. impromptu4. extemporaneous
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General purpose
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Inform, persuade, entertain
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Specific purpose
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Statement of the goal of the speech
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Status quo
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What currently is
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Principle of presumption/burden of proof
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Status quo has principle of presumption, speaker wishing to change status quo has burden of proof
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Logos
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Logical appeal - evidence/reasoning
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Pathos
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Emotional appeal
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Ethos (3 Cs)
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Character appealCompetenceCharacterCharisma
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Stock issues (format)
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Inherencyharmssolutionrefutation
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Introduction includes (4) ...
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Attention deviceaudience applicationthesis statementpreview
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Sound argument
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True and valid
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Categorical argument (deductive)
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Statement about entire group (major premise)identification of subcomponent (minor premise)what is true of group is true of subcomponent (conclusion)
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Disjunctive (deductive)
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Either/or (major premise)denies or affirms A or B (minor)affirms or denies remaining (conclusion)
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Conditional (deductive)
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If... then... (major premise)position is met/not met (minor premise)affirm or deny (conclusion)
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Inductive argument
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Uses several examples and draws conclusions
probabilistic, often requires qualifiers |
