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Cards In This Set
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A public relations personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or an employer. This area of liability is called?
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Conspiracy
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A PR personel can be named as a coconspirator with other organization officials if he or she...
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- participates in illegal action- guides the policy behind an illegal action-major personal part in illegal action- helps establish a front group- cooperates to further illegal action
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These rules also apply to what in public relations?PR cannot hide behind the idea that...
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Distribution of false/misleading infothey told me to do it
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Libel is?Slander is?Defamation?
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Printed falsehoodoral statments that are falsecollective term for the two
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What is any false statement about a person or organization that creates public hatred, contempt, ridicule, or inflicts inujury on a person?
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Defamation
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What does a person filing a libel suit have to prove?
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- the statement was published- person was identified- injury- person making the statement was malicious or negligent
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Who has more success in winning defamation suits?
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Private citizens versus public figures or corporations?
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Why?
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New York Times vs Sullivan- must prove actual malice
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Corporations are considered publics because of what?
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1- engage in advertising and promotion2- often involved in matters of public controversy/policy3- access to the media
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Corporations are now using what to sue news organizations, rather than libel claims?
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Fraud and contract law
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Public Relations must be careful in their choice of words in News Releases.In situations involving personnel, organizations often try to avoid lawsuits by saying an employee left why?
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For personal reasonsto persue other interests
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What is another potentially dangerous practice involving competitor products?
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Making unflattering comments about the competition products
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There is a narrow line between what in comparison?
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Comparison and "trade libel" or "product siparagement"
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What is suggested to clearly indicate the differents of opinion and statements of facts?
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1- opinion statements be accopanied by facts its based on2- opinions must be clearly labeled3- opinions should be reviewed for legal implications
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What else opperates when organizations sue for defamation?other than libel
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Fair comment and criticism
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