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Cards In This Set
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"Prepackaged publics?"
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Well organized group banded together in a common interest
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Example of a prepackaged pulic?
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Members of civic, educatioal, and charitable organizations
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Most significant aspect of the mass media in the US?
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Diversity
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What audience for PR has expanded swiftly?
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The international
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What can be used to segment the mass audience and compile related valuable info?
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Technology
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Public is increasingly using what sense?
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More visually oriented
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Audiences are getting a shorter...
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Attention span
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Audiences are increasingly taking control of?
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Info streams
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What is generated for a single issue?
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Fervent support
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Fervent support means?
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Some groups are taking it too far; losing social/political balance
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Heavy emphasis is placed on?
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Personality and celebrity
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What can arise from sensationalistic investigative reporting?
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Strong distrust of authority and suspicion of conspiracy
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Use of communication channels that reach directly to the audience?
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Controlled media
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Two most effective and popular controlled media?
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Sponsored video and online media
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3 major age groups?
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Youth and young adultsbaby boomersseniors
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