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Norms (Social)
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Rules that regulate social life, including explicit laws and implicit cultual conventions.
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Role
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A given social position that is governed by a set of norms for proper behavior.
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Culture
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A program of shared rules that govern the behavior of people in community or society, and set of values, beliefs, and customs shared by most members of that community.
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Entrapment
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A gradual process in which individuals escalate their commitment to a course of action to justify their investment of time, money, or effort.
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Social Cognition
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An area in social psychology concerned with social influences on thought, memory, perception, and beliefs.
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Attribution Theory
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The theory that people are motivated to explain their own and other people's behavior by attributing causes of that behavior to a situation or disposition.
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Fundamental Attribution Error
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The tendency, in explaining other people's behavior, to overestimate personality factors and underestimate the influence of the situation.
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Self-serving bias
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The tendency, in explaining one's own behavior, to take credit for one's good actions and rationalize one's mistakes.
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Just-World Hypothesis
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The notion that many people need to believe that the world is fair and that justice is served, that bad people are punished and good people are rewarded.
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Cognitive Dissonance
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A state of tension that occurs when a person simultaneously holds two cognitions that are psychologically inconsistent or when a person's belief is incongruent with his or her behavior.
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Familiarity Effect
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The tendency of people to feel more positive toward a person, item, product, or other stimulus the more familiar they are with it.
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Validity Effect
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The tendency of people to believe that a statement is true or valid simply because it has been repeated many times.
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Groupthink
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The tendency for all members of a group to think alike for the sake of harmony and to suppress disagreement.
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Diffusion of Responsibility
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In groups, the tendency of members to avoid taking action because they assume that others will.
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Deindividuation
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In groups or crowds, the loss of awareness of one's own individuality.
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