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Conformity
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A change in one’s behavior
due to the real or imagined influence of other people
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Informational social
influence
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influence of other people that leads us to conform because
we see them as a source of information to guide our behavior, we conform
because we believe that others interpretation of ambiguous situation is more
correct than ours and will help us choose an appropriate course of action
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private acceptance
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conforming to other people’s behavior out of genuine belief
that what they are doing or saying is right
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public compliance
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conforming to other people’s behavior publicly without
necessarily believing in what we are doing or saying
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Contagion
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The ways in which people
perceive, comprehend, and interpret the social world
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Mass psychogenic illness
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occurrence in a
group of people of similar physical symptoms with no known physical cause
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Normative social influence
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influence of other people that leads us to conform in order
to be liked and accepted by them; this type of conformity results in public
compliance with the group’s beliefs and behaviors but not necessarily private
acceptance of those beliefs and behaviors
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Social norms
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implicit or explicit rules a group has for the acceptable
behaviors, values, and beliefs of its members
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Importance of accuracy
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something more important to you, less likely to conform to
social norms- important to be right if being paid 20$ to tell which line is
right- if situation is more ambiguous- go along with the group more
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Schachter's (1951) Johnny
Rocco study
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how normative social influence work- what happens when
someone goes against the norm- had participants in group- this person committed
a crime- most people wanted to give him a moderate punishment- confederate
wanted harshest punishment ever- how did participants treat confederate- if you
could nominate someone to get rid of in group- choose confederate- assigned him
menial tasks but not actually participating- if you don’t follow normsà
face social punishment
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Normative social influence
in everyday life
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influence of other people that leads us to conform in order
to be liked and accepted by them; this type of conformity results in public
compliance with the group’s beliefs and behaviors but not nec private
acceptance- norm conform is the tendency to go along with the group to gain
acceptance and fulfill expectations*
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social influence and body image
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effect that words, actions, or mere presence of other people
have on our thoughts, feelings, attitudes, or behavior*
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Social impact theory
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idea that conforming to social influence depends on the
strength of the group’s importance, its immediacy, and the number of people in
the group- immediacy- whether group trying to get you to do something is close
to you in space and time- harder to say no in person rather than by e-mail or
something
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Idiosyncrasy credits
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the tolerance a person earns, over
time, by conforming to group norms; if enough idiosyncrasy credits are earned,
the person can, on occasion, behave deviantly without retribution from the
group
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minority influence
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case where minority of group members influences
behavior/beliefs of the majority
using social influence to promote beneficial behavior
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