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Encoding
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The process by which we transform what we perceive, think, or feel into an enduring memory
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Storage
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The process of maintaining information in memory over time
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Retrieval
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The process of bringing to mind information that has been previously encoded
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Elaborative encoding
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The process of actively relating new information to knowledge that is already in the memory
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Visual imagery encoding
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The process of storing new information by converting it into mental pictures
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Organizational encoding
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The process of categorizing information according to the relationships among a series of items
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Three types of encoding processes (list)
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Elaborative encoding
visual imagery encoding organizational encoding |
Role of survival value
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Encoding info with respect to its survival value is a particularly effective method for increasing subsequent recall (perhaps because of survival of the fittest)
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Sensory memory
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Holds sensory information for a few seconds or less
(iconic memory, echoic memory) |
Iconic memory
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Fast-decaying store of visual information
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Echoic memory
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Fast-decaying store of auditory information
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Short-term memory
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Holds nonsensory information for more than a few seconds but less than a minute
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Rehearsal
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The process of keeping information in short-term memory by mentally repeating it (can hold seven meaningful items at once)
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Chunking
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Combining small pieces of information into larger clusters of chunks
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Working memory
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Active maintenance of information in short-term storage
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