Front
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Back
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Primacy effects on
social impressions
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- First impression influences us more vs. more than later
information does (primacy effect)
- once
you’ve formed an impression, it altars your interpretation of later
experiences. makes it hard to make later informed judgments
- first
impression changes how you act
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Methods of assessing
prejudicebona fide pipeline
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- Implicit
Association Tests- measures your reactions to combinations of 2 categories
(ex- flower and pleasant) and if you respond quickly, then you probably
see two categories as related
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Bona fide pipeline: people look at faces black and white and
read words that need to classify as pleasant or unpleasant.
These tests show more when people are asked to pay attention
race.
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Results of Implicit
Association Test
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- result- most white college students responded faster to the
combinations black/unpleasant and white/pleasant and black college
students responded equally or a slight favor towards whites
- Even
though most participants claimed to have no racial prejudices, they
evaluated white faces more favorably then black faces
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Internal vs. External
attributions
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- attribution = way of trying to understand why people behave the way they do.
- Internal-
explanations based on someone’s individual characteristics, such as
attitudes, personality traits, or abilities; dispositions (brother walked
to work because he liked the exercise)
- External-
explanations based on the situation, including the events that presumably
would influence almost anyone; situational (brother walked to work because
car wouldn’t start)
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When deciding to make
an internal or external attribution, we depend on three types of info.
consensus: how the person behavior compares with other peoples behavior
consistency: how the persons
behavior varies form one time to the next
distinctiveness: how the persons
behavior varies from one situation to another.
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“Fundamental
attribution error” and culture
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- To
make internal attributions for people’s behavior even when we see evidence
for an external influence on behavior
- tendency
to assume a strong similarity between someone’s current actions and his
disposition
- Culture-
can cause misunderstandings when people who are unfamiliar with other
cultures may attribute a behavior to someone’s personality when in fact
it’s a dictate of the culture. People of western cultures rely more on
internal attributions and people in china and other asian countries rely
more on external attributions. asians accept contradictions and look
for compromises instead of taking sides or viewing one position as right
or wrong.
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- People
are more likely to make internal attributions for other people’s behavior
and more likely to make external attributions for their own
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Self-serving
attributional bias
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- Attributions
we adopt to maximize our credit for our success and minimize our blame for
our failure (ex- cause for good grade is intelligence and bad grade is
unfair test)
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Self-handicapping
strategies
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- Intentionally
putting themselves at a disadvantage to provide an excuse for possible
failure (ex- party before test and blame bad grade on lack of sleep)
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Factors affecting
persuasiveness of messages
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- Intelligence-
easier to persuade less intelligent people of a poorly supported idea but
more intelligent people to understand complicated evidence
- Interest-
even if intelligent, won’t devote effort to an issue that is unimportant
to you; will change emphasis of an ad to something more likely to interest
you
- Forewarning
effect- informing people that they’re about to hear a persuasive speech
activates their resistance
- Inoculation
effect- people first hear a weak argument and then a stronger argument
supporting same conclusion, but if rejected the first will reject the next
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“Foot in the door”-
to start w/ a modest request, which the person accepts and then
follow it with a larger request (ex- sign petition then donate money)
“Door
in the face”- someone follows an outrageous initial request with a more reasonable
second one
“Bait
and switch”- first offers an extremely favorable deal, gets the other
person to
commit to the deal and then makes additional demands
“That’s
not all”- someone makes an offer and then improves the offer before you have
a chance to reply (ex- infomercials)
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Cognitive dissonanceways of fixing it (3)
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- A
state of unpleasant tension that people experience when their behavior is inconsistent with their
attitudes, especially if they are distressed about the inconsistency
- Can
either:
- -change behavior to match attitude,
- -change attitude to match
behavior, or
- -find an explanation to justify/rationalize behavior under certain
circumstances
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Factors promoting
friendship
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- proximity
(closeness)
- Mere
exposure effect- more often we come into contact with someone or something
the more we tend to like the object or person. People
generally chose friends and romantic partners who live near them and
resemble them
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Physical
attractiveness
Close friends usually resemble each other in physical
attraciveness.
The equity principle.
(exchange)
Social relationships are transactions in which partners
exchange goods and services. Relationships are easiest and best when partners are about
equal and contribute equally. feel as if both partners are getting a good deal
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Biology and physical
attractiveness
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In humans good looking means normal – we like
normal because it implies healthy. Indicates no genetic mutation.
Studies show that facially attractive people are not more
likely to be healthier, just to have children earlier. Comparison to birds: healthy and vigorous males could make bright colors of feathers, that’s why women like the bright ones.
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Characteristics of
successful marriages
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- The
partners have much in common and find ways to satisfy each other’s needs
- Have
similar attitudes and personalities, have sex a lot and arguments not a
lot, adequate income, husband has good enough job to maintain respect,
wife not pregnant before marriage, couple’s parents had successful
marriages.
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People that date for a long time estimate things about each
other and as time goes on, they become more confident, not more accurate.
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Asch’s conformity
studies
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- Compare
different sizes of lines and say which ones were the same in size in a
group setting
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- Result-
people before said wrong answer and so you would say that too
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- People
conformed to an obviously wrong majority
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