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Public Opinion
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Citizens' attitudes about political issues, leaders, institutions and events.
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Liberal Political Views
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Generally support political and social reform; extensive governmental intervention in the economy; the expansion of federal social services; more vigorous efforts on behalf of the poor, minorities, and women; and greater concern for consumers and the environment.
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Conservative Political Views
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Generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arrangements. conservatives believe that a large and powerful government poses a threat to citizens' freedom.
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The Media
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The means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
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Agenda Setting
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The power of the media to bring public attention to particular issues and problems.
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Framing
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The power of the media to influence how events and issues are interpreted
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Priming
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Preparing the public to take a particular view of an event or political actor.
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Equal Time Rule
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The requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public.
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Right of Rebuttal
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A Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast.
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Primary Elections
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Elections used to select a party's candidate for the general election.
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Electoral College
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The presidential electors from each state who meet after the popular election to cast ballots for president and vice president.
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Pluralism
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The theory that all interests are and should be free to compete for influence in the government. The outcome of this competition is compromise and moderation.
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Interest Group
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A voluntary membership association organized to pursue a common interest or interests, through political participation, toward the ultimate goal of getting favorable public policy decisions from government.
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Public Interest Group
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Promote issues of general public concern (e.g., environmental protection, human rights, and consumer rights).
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Ideological Groups
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View all issues — federal spending, taxes, foreign affairs, court
appointments, and so forth — through the lens of their political ideology, typically
liberal or conservative. Their support for legislation or policy depends
exclusively on whether they find it ideologically sound.
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