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Organizational behavior
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Explains and predicts how people and groups interpret events, react, and behave in organizations; descrives the role of organizational systems, structures, and processes in shaping behavior
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Organization
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Consists of people with formally assigned roles working together to achieve common goals
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Managers
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Organizational members who are responsible for hte attainment of organizational goals by planning, organizing, leading, and controlling the effords of others in the organization
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Planning
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Involves setting goals, establishing a stragety to pursue those goals, and forecasting future threats and opportunities that might influence the company's needs and strategies
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Organizing
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Involves designing the organization's or working group's structure, identifying what tasks need to be done, hiriring the right ppl, delegating/assigning tasks, establishing a chain of command, and creating rules
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Leading
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Involves directing and coordinating the work of others, influencing and motivating others, maintaining morale, and resolving individual and group conflicts
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Controlling
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Involves monitoring performance to ensure that it is consistent with quality and quantity standards, and taking appropriate actions to get back on track if necessary
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Competitive advantage
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Anything that gives a firm an edge over rivals in attracting customers and defending itself against competition
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Cost leadership strategy
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Striving to be the lowest-cost producer for a particular level of product quality
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Operational excellence
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Maximizing the efficiency of the manufacturing or product development process to minimize costs
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Differentiation strategy
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Developing a product or service that has unique characteristics valued by costumers
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Product innovation
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Developing new products or services
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Specialization strategy
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Focusing on a narrow market segment or niche and pursuing either a differentiation or cost leadership strategy within that market segment
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Customer intimacy
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Delivering unique and customizable products or services to meet customer's needs and increase customer loyalty
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Growth strategy
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Company expansion organically or through acquisitions
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