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Related Flashcards
Cards In This Set
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What are the 3 steps in the writing process and the components of each?
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1. Planning: Situation, Information, Medium, Organization
2. Writing: Adapt to the audience, Compose the Message 3. Completing: Revise, Produce, Proofread, Distribute |
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Advantages and Disadvantages of Oral Media
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A: Immediate feedback, promote interaction, nonverbal cues, allows emotional expression
D: Limited Parcipitation, Lack of control, Lack of Permanent Record |
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Advantages and Disadvantages of Written Media
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A: Plan and control message, large geographical reach, permanent record, minimize distortion, avoid immediate interaction, control emotions
D: Slow feedback, lacks nonverbal cues, more time and resources, sometimes require special skills |
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Advantages and Disavantages of Visual Media
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A: Convey complex ideas/relationships quickly, less intimidating than a lot of text, easier with multilingual audience, ieasier to remember
D: Can require artistic skills and technical skills to design and create, more time comsuming, difficult to transmit and store (compared to text) |
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Advantages and Disadvantages of Electronic Media
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A: Deliver Messages quickly, great geographical reach, multimedia formats, Audience interaction, increase accessibility adn openness
D: Easy to overuse, privacy and security risks and concerns, productiviy concerns. |
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When to use direct VS. inderect approach
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Direct: When audience will be neutral or positive to message
Indirect: When audience will be negative to or need persuastion towards message. |
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Advantages and Disadvantages of teams
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A: More knowledge and information, multiple viewpoints, Accept agreed solutions, increased performance.
D: Group thinking, Alterior motives/hidden agendas, and costs more money and time |
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Constructive VS Destructive Conflict
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Constructive: forces issues into the open, increases involvement, generates creative ideas
Destructive: takes away from task at hand, destroys moral, divides team, can lead to "win-lose" "lose-lose". |
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How to resolve conflict
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Proactive management, communication, Openness, Research, Flexibility, Fair Play, Alliance
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Knowledge Management
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Managements ability to uncovering hidden information and making it available.
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Differences between 3 categories in the Consumer Product Classification System
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Convenience products are purchased frequently with little thought going into the process. Shopping products are purchased after comparison of price, quality, style, and color. Specialty products are purchased when buyers prefer a certain brand of product, usually with high prices.
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Total Quality Management
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The effort to create and market high-quality goods and servies, with constant monitoring and improvement of the product
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Purpose of the ISO System
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To ensure consistant quality among products manufactured and sold
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Difference between the stages of the Product Life Cycle
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Introductory: Product is new and unknown to consumers.
Growth: Sales of the product rise and consumbers purchase and repurchase products. The company starts to make a profit on the product Maturity: Sales grow, but eventually plateau. Competitors are in teh market by now. Companies usually try to differentiate or redesign their products. Decline: Product's sales start to decline because of change in consumers choices, or obsoletion of product. |
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Product Life Extension strategies and their differences
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Increase Frequency of Use: Total sales will rise even though no new buyers enter market (ex: seasonal products sold all year)
Increase Number of Users: Market size increases by attracting new customers, sometimes internationally New Uses: marketers will conduct surveys to allow consumers to suggest new ideas for products. Changing Package Sizes, Labels, or Product Quality: making a phiscal change to look of product to attract new buyers. |
