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Project
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One-time production of product to customer order
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Job-shop or batch production
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Process many jobs at the same time in batch
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Mass production
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Produce large volumes of standard product for mass market
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Continuous production
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Very high volume commodity product
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Competitive advantage
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A unique advantage over competitors
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Core competencies
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What your company does well enough to sustain a competitive
advantage
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Competing on differentiation
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Competing on quality, pleasing the customer by
understanding attitudes/expectations of quality
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Competing on response
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Competing on flexibility by producing a wide variety
of products, introducing new products, changing existing products quickly,
responding to customer needs. Includes competing on speed (fast moves, fast
adaptations, tight linkages)
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Competing on cost
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Eliminating all waste, investing in updated facilities
& equipments, streamlining operations, and training and development
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Mass Customization
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Producing customized products whenever and
wherever needed based on the whims of customers
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Professional Service
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Lawyer, doctor, etc.
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Service Shop
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Jiffy lube
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Mass Service
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Movie theaters
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Service Factory
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Military, police, etc.
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International
Strategy
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Strategy
in which global markets are penetrated using exports and licenses
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