MKTG EXAM #4 : Chapter 16 - Integrating Supply Chain and Logistics Management

22 cards   |   Total Attempts: 189
  

Cards In This Set

Front Back
  • Relating Marketing channels, logistics, and supply chain management
Significance of Supply Chain and Logistics Management
    • moving goods and materials
Logistics-
????
Logistics management -
    • sequence of firms
Supply chain -
Coordinating communication
Supply chain management -
  • minimize TOTAL cost
    • transportation
    • warehousing
    • inventory
    • order processing
Total logistics costs concept -
Key Logistics Functions in a Supply Chain
1. Transportation Service Criteria -
Movement of goods
  • Cost -
  • Time -
  • Capability -
  • Dependability - reliability
  • Accessibility - route (door to door, train, ship, plane?)
  • Frequency - how often?
1. Transportation Service Criteria - 2. Warehousing and Material Handling
  • 3. Order Processing - 4. Inventory Management
Combining different modes of transportation (ex: ship -> train -> truck)
Intermodal transportation -
Storage Warehouses -
  • distribution centers -
  • materials handling -
2. Warehousing and Material Handling
transmission order entry preparation transportation
3. Order Processing -
  • it is a buffer against fluctuations in supply and demand; BUT, it is COSTLY
Reasons for inventory -
good for longer period
Storage Warehouses -
  • holding goods during movement
  • Distribution centers -
    Moving goods in and out
    Materials handling -