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Cards In This Set
| Front | Back |
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Which of the following statements helps to explain the popularity of
magazines as an advertising medium? |
Magazines offer flexibility in both readership and advertising.
|
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Which of the following statements explains why some advertisers
are reluctant to use magazines as an advertising medium? |
Magazines cannot deliver high-frequency.
|
|
The reach of magazines...
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Is adversly affected by declining magazine circulations.
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When the dark or colored background of an ad extends to the edge
of the printed page, it is said to be a(n): |
Bleed
|
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An ad for Verizon wireless on the back cover of a Fast Company
magazine would be an example of a(n): |
Fourth cover
|
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Which of the following are two types of ads placed in the middle of
magazine pages and surrounded by editorial matter? |
Junior units and island halves
|
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A gatefold is a(n):
|
Insert with pages that extend and fold over to fit into a
magazine |
|
What are the three most common ways to categorize or classify
magazines? |
Content, geography, and size
|
|
Lumberman is a monthly publication targets businesses in the
sawmill industry. It is an example of a _____ magazine. |
Business
|
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On what do magazines base their advertising rates?
|
Circulation
|
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Which of the following advantages does broadcast television provide
to its advertisers? |
Mass coverage
|
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One of the disadvantages that commonly plagues advertisers on
contemporary broadcast television is: |
Long lead times
|
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As an advertising medium, one of broadcast television's greatest
disadvantages is: |
High cost of production and air time
|
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The primary advantages of cable TV as an advertising medium are:
|
Its selectivity, low cost, and flexibility
|
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One of the disadvantages that commonly plagues advertisers on
contemporary cable television is: |
Audience fragmentation
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