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Cards In This Set
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What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community?
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Must have internal policies that do not discriminate against gay employees
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Which of the following is an emerging American value?
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Admiring nature
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Target stores give one percent of a customer's purchase to a school of their choice if they use a Target Visa credit card to pay for their purchases. Target will also donate one-half percent of all other purchases made on that card. This is an example of _____.
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Cause-related marketing
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Which of the following statements is FALSE regarding Americans' environment-oriented values?
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Americans traditionally have not been very receptive to change.
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When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification?
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After the end of World War II
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Which of the following is NOT generally involved in green marketing
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Pricing products lower than the competition
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Erica and her family decided that it was just too much strain on them for Erica to work outside the home. Even though she was a successful attorney and they enjoyed the good things in life, her family made a conscious decision to reduce their reliance on consumption and material possessions. This behavior has been termed _____.
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Voluntary simplicity
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Carl likes to support marketers that support causes or charities that are important to him. However, he is concerned about a marketer's motive behind cause-related marketing programs and uses good judgment on which ones to support. Carl is best described as belonging to which group of consumers?
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Attribution-oriented
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