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Related Flashcards
Related Topics
Cards In This Set
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Does power and status matter that much?
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If you said YES you are correct! Explanation: Actual vs. Ideal Self-Concept.
Consumers who feel a lack of power/status in their self concepts fill void via purchase of power/status brands. |
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Actual self concept: How I actually see myself; Ideal self-concept: how I would like to tee myself
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Private self
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How others actually see me, how I would like others to see me
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Social self
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Individuals with an ? self- concept tend to be: •Obedient •Sociocentric •Holistic •Connected, and •Relation oriented
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Interdependent
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Individuals with an ? self-concept tend to be: •Individualistic •egocentric •Autonomous •Self-Reliant, and •Self-Contained
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Independent
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The ? self consists of the self plus possessions.
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Extended
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People tend to define themselves in part by their
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Possessions
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A ? is an experience that surpasses the usual level of intensity, meaningfulness and richness and produces feelings of joy and self-fulfillment.
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Peak experience
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? is basically how a person lives. It is how one enacts his or her self-concept.
Influences all aspects of oone’s consumption behavior. Is determined by the person’s past experiences, innate characteristics, and current situation. |
Lifestyl
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Attempts to develop quantitative measures of lifestyle were initially referred to as ? |
Psychographics.
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Evaluative statements about other people, places, ideas, products, etc.
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Attitudes
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Widely held beliefs about what is acceptable or desirable
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Values
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Nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church
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Activities and Interests
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Age, education, income, occupation, family structure, ethnic background
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Demographics
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The specific media the consumer utilize
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Media patterns
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