MKTG 350 Test 2 Quiz Chapter 6 Flashcards

Which of the following is a reason marketers rarely target unmarried couples?

Families considering the purchase of products such as a house, furniture, or a vacation, typically use which type of family decision making?

John and Dawn have been married for over twenty years. They have lived in their home in Northville, MI (a suburb of Detroit) with their three children for most of those years. According to the Census Bureau, which type of household do they live in?

The process in which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplaces is known as _____.

Mike is a 23 years old recent college graduate and is starting his career as a pharmaceutical sales representative. He will be living in an extended-stay hotel in the city where he will undergo training, but once he finishes that, he plans on renting a nice apartment with a friend of his from college. He also wants to purchase a sports car and save money for a ski vacation next year. To which stage of the household life cycle does Mike belong?

Claire is six years old and begged her mother for a Barbie doll that she saw ice skating in a television commercial. Her mother explained to her that the doll won't be able to ice skate and that she will have to make the doll move. She was trying to explain to Claire that the toys she sees in advertisements are probably going to look more fun than they actually are. Claire's mother is exhibiting _____.

Bobby is in the 6th grade. His family does not own a computer, and he really needs one to do his homework. He also wants one so he can play some of the online games he hears his friends talking about. His parents realize that he needs a computer, but they really have no need for one and probably will never use it. Since they don't know much about computers, they are letting Bobby do all the research and asked him to find the options that will meet his needs. However, his parents are the ones who will make the final decision on how much to spend and which computer to purchase. In terms of the family purchase roles, which role does Bobby's parents play?

A family purchase decision differs from an organizational decision in _____.